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4 CX and Content Improvements
4 Customer Experience Focus Points By David Smith CXContentMarketing Customer Experience (CX) acts as a differentiator. It separates businesses in the same market and builds long-lasting customers. Did you know: If you don't give prospects and customers a good...
How to get through 2019 with No (Marketing) Regrets
No Marketing Regrets in 2019 By David Smith CXContentMarketing Search for quotes about regret, and you’ll find many. Millions in fact. “No Regrets” is a simple statement of positive spin on the many lessons we learn in life. It may only be my perception, but I hear...
Winning Combination: CX and Content
A winning combo: CX and Content d Content By David Smith CX Content Marketing The customer experience, abbreviated as CX, is one of the most important characteristics of your company. In a global business market, businesses can’t get away with having the best...
8 Reasons Why Your Firm Needs a Virtual Marketing Department
8 Reasons Why Your Firm Needs a Virtual Marketing Department By David Smith Content Marketing Not every tech consulting firm needs a marketing department. A disclaimer: Valens Point is a consultancy that provides marketing departments to tech consulting firms,...
Five Ways Video Helps Create Content Marketing Success
Five Ways Video Helps Create Content Marketing Success By David Smith CX Content Marketing Some tech consulting firms look at their content marketing strategies and think that blog posts alone are going to bring them credibility and reach the audience that...
Short Blog Post Template
Leveraging Customer Success for Content By David Smith CX Content Marketing Social proof is a powerful way to show potential customers what you have to offer. Your customer success stories offer a valuable asset for your content marketing efforts. You can use these...
Leveraging Customer Success for Content
Customer success and customer generated content add reality and helps to build trust. These ideas will help you capture and leverage customer success in your content marketing.
Systematic Content Distribution
To get value from your content investment it needs to be consumed by your audience. Creating a system is the best way to ensuring distribution happens.
Identifying your strategic content
Content is a strategic asset. But which content is strategic? Start with these three types.
The 4 Purposes of Content
The Four Purposes of Content By David Smith CX Content Marketing Content marketing needs to be done intentionally and with purpose. That’s a concept that often gets pushed aside when the content discussion concentrates on content types, blogging, and content...
About Valens Point
We help early-stage tech companies accelerate growth by building brand credibility, establishing repeatable lead generation, and supporting sales and partner teams. The result — effective marketing up and running in a fraction of the time it would take to recruit, hire, and train an internal marketing team.
