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Marketing Strategy for Tech Consulting Firms – A Mystery No More
Marketing Strategy for Tech Consulting Firms — A Mystery No MoreBy David Smith Marketing Strategy Strategy Elements MarketingA marketing strategy is necessary if you want to grow your business with predictable and repeatable marketing results. Whether you are a...
How to Build A Solid Marketing Foundation
By David Smith CXContentMarketing Like strategy before tactics, a foundation must be built before the structure. This idea is especially true for your marketing system. We’ve all heard the quotes about the importance of the foundation; from business tycoon Richard...
A winning combination: Content and CX
A remarkable experience By David Smith CXContentMarketing The customer experience, abbreviated as CX, is one of the most important characteristics of your company. In a crowded consulting market, firms can't get away with having generic offerings or the lowest prices...
Top 2 Reasons Why Content Is Key to Winning the SEO Game
Winning the SEO Game the SEO Game By David Smith CXContentMarketing Search Engine Optimization. SEO. Search Results. Page Rank. All of these terms point to one thing: getting found online. It’s an essential tactic for marketing success. Improving SEO is on nearly...
4 CX and Content Improvements
4 Customer Experience Focus Points By David Smith CXContentMarketing Customer Experience (CX) acts as a differentiator. It separates businesses in the same market and builds long-lasting customers. Did you know: If you don't give prospects and customers a good...
How to get through 2019 with No (Marketing) Regrets
No Marketing Regrets in 2019 By David Smith CXContentMarketing Search for quotes about regret, and you’ll find many. Millions in fact. “No Regrets” is a simple statement of positive spin on the many lessons we learn in life. It may only be my perception, but I hear...
Winning Combination: CX and Content
A winning combo: CX and Content d Content By David Smith CX Content Marketing The customer experience, abbreviated as CX, is one of the most important characteristics of your company. In a global business market, businesses can’t get away with having the best...
8 Reasons Why Your Firm Needs a Virtual Marketing Department
8 Reasons Why Your Firm Needs a Virtual Marketing Department By David Smith Content Marketing Not every tech consulting firm needs a marketing department. A disclaimer: Valens Point is a consultancy that provides marketing departments to tech consulting firms,...
Five Ways Video Helps Create Content Marketing Success
Five Ways Video Helps Create Content Marketing Success By David Smith CX Content Marketing Some tech consulting firms look at their content marketing strategies and think that blog posts alone are going to bring them credibility and reach the audience that...
Short Blog Post Template
Leveraging Customer Success for Content By David Smith CX Content Marketing Social proof is a powerful way to show potential customers what you have to offer. Your customer success stories offer a valuable asset for your content marketing efforts. You can use these...
About Valens Point
We help early-stage tech companies accelerate growth by building brand credibility, establishing repeatable lead generation, and supporting sales and partner teams. The result — effective marketing up and running in a fraction of the time it would take to recruit, hire, and train an internal marketing team.
