Leveraging Customer Success for Content 

Leveraging Customer Success for Content By David Smith CXContentMarketing Social proof is a powerful way to show potential customers what you have to offer. Your customer success stories offer a valuable asset for your content marketing efforts. You can use these...

Systematic Content Distribution

Systematic Content Distribution By David Smith CX Content Marketing Content marketing is more than developing quality content. It’s also about distributing the content to the audience.  Allowing them to consume it during the customer journey and provide feedback...

Identifying your strategic content

Identifying Your Strategic Content By David Smith Content Marketing Strategy Strategic content is content that provides the most significant value to your tech consulting firm.  It’s the content that only your firm can produce.  It’s unique. Strategic content is...

The 4 Purposes of Content

The Four Purposes of Content By David Smith CX Content Marketing Content marketing needs to be done intentionally and with purpose. That’s a concept that often gets pushed aside when the content discussion concentrates on content types, blogging, and content...

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