Archive for Resources

Lead Generation Tactics You Can Act on Today

Find the right channel and the right lead generation tactic for your business. The ebook contains 17 very specific tactics you can use to generate leads.  Only some are going to be applicable to your business – so take the time to review all of them and don’t jump at the first one that seems to fit. […]

Marketing Checkup

Audits & Assessments

Business Assessment

Your business deserves to soar.  Start by taking our Business Assessment The Business Assessment is the first step in our process toward helping you achieve your business growth goals. This initial step allows you to get to know us, and allows us to learn about your business at no cost to you other than your […]

Strategy Matters

Why you must build a solid strategy before you do anything else. Using a smart, well-crafted marketing strategy is critical to your business achieving marketing goals, but many people misunderstand what a marketing strateg y truly is. Marketing strategy isn’t your goals or objectives, it is a concise explanation of how you plan to reach […]

Building Your Content Foundation

Content is the key to your marketing strategy. Content is the key to your marketing strategy. It is how your message is told, how you guide your customers through the Marketing Hourglass and,ultimately, how you convert prospects into clients. In this eBook you will learn: How to use the ke yword research outside of SEO […]

Building Business Brands

Every business has a brand — Are you building yours intentionally? A small business that understands branding and marketing and the relationship between the two will find that attracting and retaining customers is not really that hard. The struggle in marketing often comes from the belief that branding is just for products or big companies. […]

Creating a Referral Engine

Download this guide to learn how to create a consistent flow of leads without spending on dime on advertising. Marketing is the most important system in any business and referral generation is simply one component of the lead generation cog, and as such, needs it’s own documented system as well. Enter your name and email […]

Total Online Presence Blueprint

Download this guide for a 12-month blueprint to growing your online presence. This guide provides a 12-month plan of attack or blueprint for working on your presence in the coming year. This “live by the calendar” approach helps business owners, who wear many hats, get above the overwhelm by taking it topic by topic and […]

Manage Energy Not Time

Download this ebook and learn the secrets of getting more done. Today’s working professionals have to carefully consider the time and the energy they’ll need to focus on new skills like publishing, speaking and building a platform as well as sales planning, prospecting, and serving clients. This requires a new way of thinking about how […]

50 Simple Lead Generation Ideas

This eBook is a collaboration of John Jantsch and the Duct Tape Marketing Consultants.  You will find fifty ideas for generating leads.  Each of the tactics described has come from the work  done with a client or something brilliant one of us has witnessed a company doing. The lead generation tactic lists the type of […]