by David Smith | Sep 26, 2018 | Inbound Marketing, Marketing Execution, Marketing Strategy
8 Reasons Why Your Firm Needs a Virtual Marketing Department By David Smith Content Marketing Not every tech consulting firm needs a marketing department. A disclaimer: Valens Point is a consultancy that provides marketing departments to tech consulting firms, so you...
by David Smith | Jun 28, 2018 | Customer Experience, Marketing Strategy
Should Your Tech Consulting Firm Invest in Customer Experience? By David Smith CX Content Marketing Many tech consulting firms struggle with determining their best marketing investment. Some suffer from shiny-object syndrome (jumping on a marketing bandwagon in hopes...
by David Smith | May 25, 2018 | Content Marketing, Marketing Strategy
GDPR– What should you believe and do? By David Smith ContentMarketingTech I’m exhausted after just reading this title.Last week was a pure GDPR-fueled email delete-fest. Valens Point believes most small tech consulting firms have a minimal risk of running...
by Martin Steinhobel | Mar 26, 2018 | Branding, Design, Marketing Strategy
Branding for Tech Consulting Firms: An Overview By Martin Steinhobel Content Branding Design Success in technology consulting depends heavily on an ability to deliver results. This requires a high degree technical ability and reliable project management among other...
by David Smith | Nov 28, 2017 | Content Marketing, Inbound Marketing, Marketing Execution, Marketing Strategy
3 Ways a Marketing Strategy Benefits Your Consulting Business By David Smith Marketing Strategy The words “marketing strategy” are sometimes thrown around rather nonchalantly. Everyone seems to embrace the idea of creating and having a marketing strategy, but most...
by David Smith | Jul 18, 2017 | Content Marketing, Customer Experience, Marketing Strategy
Content is the fuel of your marketing fire. It’s the very essence of the every strategic element of your marketing strategy. Here’s just a short list of where content is vital to creating a successful marketing system: Ideal customer consideration. Check. Marketing...
