Frequently Asked Questions

What is customer experience?

Customer experience is the outcome of all of the interactions between your customer and your business. Interactions include awareness, discovery, nurturing, trust building, buying, and value delivery. The purpose of crafting a customer experience is to create a positive emotional outcome that the customer associated with your business. The customer experience is often referred to as the Buyer’s Journey.

Interested in finding out more about the customer experience and how it can be used as a strategic difference in your business? Click here to download this ebook: How to Build a Remarkable Business by Focusing on the Total Customer Journey.

How do I generate more business?

Repeat customers are a vital measure of a successful business. Building customer loyalty doesn’t happen by accident and should be a defined goal of your marketing strategy. Understanding your customers (the demographic aspects) and why they do business with you (the psychographics aspects) is essential in earning repeat business and to establish the right marketing programs.

What's the value of a business plan?

The value of a business plan goes beyond a written document with the typical content: vision, purpose, sale and marketing plans, operation models and cash flow projections.

The real value is in the process the business owner goes through to get the plan. The analogy that business plans are like road maps is mostly right. Roadmaps tell you how to get somewhere, but as the saying goes “it’s not the destination, but the journey that’s important”.

The analysis, evaluation, and measurement of the core components of the business that result in the plan are the real value. Anyone can have a document called a “business plan” but successful businesses understand that the “plan” must be frequently examined and changed to reflect the strategy of the business.

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About Valens Point

We help technology services organizations grow by putting into action a marketing system containing the right balance of strategy, technology, process, and expertise that will get results.

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