Frequently Asked Questions


What is customer experience?

Customer experience is the outcome of all of the interactions between your customer and your business. Interactions include awareness, discovery, nurturing, trust building, buying, and value delivery. The purpose of crafting a customer experience is to create a positive emotional outcome that the customer associated with your business. The customer experience is often referred to as the Buyer’s Journey.

Interested in finding out more about the customer experience and how it can be used as a strategic difference in your business?  Click here to book a conversation with a technology consulting marketing expert. 

How do I generate more business?

Repeat customers are a vital measure of a successful business. Building customer loyalty doesn’t happen by accident and should be a defined goal of your marketing strategy. Understanding your customers (the demographic aspects) and why they do business with you (the psychographics aspects) is essential in earning repeat business and to establish the right marketing programs.

What's the value of a business plan?

About Valens Point

We help early-stage tech companies accelerate growth by building brand credibility, establishing repeatable lead generation, and supporting sales and partner teams. The result — effective marketing up and running in a fraction of the time it would take to recruit, hire, and train an internal marketing team.