by David Smith | Feb 1, 2024 | Marketing Execution, Marketing Planning, Marketing Strategy
The Five Elements Necessary For Marketing Success By David Smith Marketing success means more leads, more opportunities, and more projects. That’s what tech consulting firm leaders want: growth. Leaders don’t want to waste time, effort, and money on marketing that...
by David Smith | Jan 24, 2024 | Content Marketing, Lead Conversion, Lead Generation, Marketing Execution
3 Ways to Use Content to Improve Lead Nurturing Results By David Smith Lead Generation Lead Nurturing Follow-up is critical after attracting potential customers. If you don’t keep in touch and build a relationship, the time, money, and effort you spent finding...
by David Smith | Oct 6, 2023 | Marketing Execution, Marketing Planning, Marketing Strategy
Evaluating 2023 Marketing Performance By David Smith Marketing Planning Marketing Evaluation Q4 has arrived, and I’ve proclaimed October “National Marketing Plan Procrastination Month.” Every tech consulting leader and marketing director I know recognizes they are “on...
by David Smith | Jun 29, 2020 | Content Marketing, Marketing Execution, Social Media
Four New LinkedIn Features Your Tech Consulting Firm Should Explore By David Smith If your tech consulting firm is ignoring or underutilizing LinkedIn, you are at a severe disadvantage to firms that have mastered LinkedIn engagement and brand visibility....
by David Smith | Feb 26, 2020 | Marketing Execution, Marketing Strategy
The Three Components of An Effective Tech Consulting Firm Marketing System By David Smith Marketing Strategy Marketing Management Marketing Execution Tech consulting firms require an effective marketing system to thrive and grow. Without an effective marketing...
by David Smith | Jan 29, 2020 | Marketing Execution, Marketing Strategy
Three Essential Intangibles of Tech Consulting Marketing Plans By David Smith Marketing Plans Marketing Execution The marketing plan of a tech consulting firm frames the marketing goals and activities. The plans include the measurable objectives of the...