The Valens Point blog serves to deliver simple, effective,
and affordable small business marketing advice.
Marketing Management answers the what, when, where, who, and why to create the marketing plan, calendar, and budget.read more
The August edition of the Valens Point Marketing Calendar helps you focus on timely content. It includes themes for the month, significant days, suggestions for content, and social media posting ideas. Month-long themes like National Golf Month, International Peace...read more
What camp are you in? Are you investing in marketing or see marketing as an expense? The question and mindset are critical for growth of tech consulting firms.read more
The July edition of the Valens Point Marketing Calendar helps you focus on timely content. It includes themes for the month, significant days, suggestions for content, and social media posting ideas. Month-long themes like National Adopt a Cat Month, National Honey...read more
Marketing Strategy for Tech Consulting Firms — A Mystery No MoreBy David Smith Marketing Strategy Strategy Elements MarketingA marketing strategy is necessary if you want to grow your business with predictable and repeatable marketing results. Whether you are a...read more
By David Smith CXContentMarketing Like strategy before tactics, a foundation must be built before the structure. This idea is especially true for your marketing system. We’ve all heard the quotes about the importance of the foundation; from business tycoon Richard...read more
A remarkable experience By David Smith CXContentMarketing The customer experience, abbreviated as CX, is one of the most important characteristics of your company. In a crowded consulting market, firms can't get away with having generic offerings or the lowest prices...read more
Winning the SEO Game the SEO Game By David Smith CXContentMarketing Search Engine Optimization. SEO. Search Results. Page Rank. All of these terms point to one thing: getting found online. It’s an essential tactic for marketing success. Improving SEO is on nearly...read more
4 Customer Experience Focus Points By David Smith CXContentMarketing Customer Experience (CX) acts as a differentiator. It separates businesses in the same market and builds long-lasting customers. Did you know: If you don't give prospects and customers a good...read more
No Marketing Regrets in 2019 By David Smith CXContentMarketing Search for quotes about regret, and you’ll find many. Millions in fact. “No Regrets” is a simple statement of positive spin on the many lessons we learn in life. It may only be my perception, but I hear...read more
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About Valens Point
We help technology services organizations grow by putting into action a marketing system containing the right balance of strategy, technology, process, and expertise that will get results.