Our Blog

The Valens Point blog serves to deliver simple, effective,
and affordable small business marketing advice.

Five Ways Video Helps Create Content Marketing Success By David Smith   CX Content Marketing Some tech consulting firms look at their content marketing strategies and think that blog posts alone are going to bring them the credibility and reach that they’re expecting....

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Short Blog Post Template

Leveraging Customer Success for Content By David Smith CX Content Marketing Social proof is a powerful way to show potential customers what you have to offer. Your customer success stories offer a valuable asset for your content marketing efforts. You can use these...

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The 4 Purposes of Content

The 4 Purposes of Content

The Four Purposes of Content By David Smith   CX Content Marketing Content marketing needs to be done intentionally and with purpose. That’s a concept that often gets pushed aside when the content discussion concentrates on content types, blogging, and content...

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About Valens Point

We help technology services organizations grow by putting into action a marketing system containing the right balance of strategy, technology, process, and expertise that will get results.

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