and affordable small business marketing advice.
5 Tech Consulting Marketing Predictions for 2021
2020 is coming to a close. Does 2021 offer opportunities or more setbacks? At Valens Point we’re “the glass is half full” optimists and we see great opportunity in the New Year. Think about these predictions as you go about your marketing planning for 2021: Increased Opportunity, Zoom Fatigue, Competition for Top Talent, and Wasted Budgets.
December 2020 Marketing Calendar
The December edition of the Valens Point Marketing Calendar helps you focus on timely content. It includes themes for the month, significant days, suggestions for content, and social media posting ideas. Month-long themes like Repeal of Prohibition Day, Christmas Card...
How to Differentiate your Tech Consulting Firm
Firms that establish a differentiation are more likely to achieve success. That includes financial success, customer satisfaction success, and marketing effectiveness success. But, in a market filled with other firms claiming to do the same things they do, swear to deliver the same benefit, and claim the same technology partners, differentiation may seem like a complicated task.
November 2020 Marketing Calendar
The November edition of the Valens Point Marketing Calendar helps you focus on timely content. It includes themes for the month, significant days, suggestions for content, and social media posting ideas. Month-long themes like Caregivers Appreciation Month and...
Rebranding Your Tech Consulting Business
Brand is one of those words that has many meanings. Depending on who you ask, it is a mark on a beast identifying its owner, a mark on a product identifying the maker, or it is something much more intangible. Today attempts to define what a brand is, involve feels, emotions, perceptions.
October 2020 Marketing Calendar
The October edition of the Valens Point Marketing Calendar helps you focus on timely content. It includes themes for the month, significant days, suggestions for content, and social media posting ideas. Month-long themes like Adopt a Shelter Dog Month and Breast...
The Top 3 (Sad) Excuses Tech Consulting Firms Give for Ignoring Content
Content is the fuel of your marketing system. Without content fuel your marketing system will sputter and fail. Don’t repeat these 3 excuses some firms use to ignore content production.
Four New LinkedIn Features Your Tech Consulting Firm Should Explore
To win at the LinkedIn game, your firm needs to maximize awareness and engagement. Along with the consistent posting of relevant and informative content, these four features will help you elevate your LinkedIn game.
Why Branding Matters
Why Branding Matters By Martin Steinhobel Content Branding Design We are visual creatures and what we see plays a natural part in what opinions we form. In this day and age, we are bombarded by visual stimuli and must discard a lot of what we are presented with...
Building A Tech Consulting Firm Content Production System
Most consulting firm subject matter experts have plenty to say, but they are terrible at organizing their thoughts and getting their ideas on paper. A simple process can help you overcome the perceived hardship and successfully generate content consistently.
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About Valens Point
We help technology services organizations grow by putting into action a marketing system containing the right balance of strategy, technology, process, and expertise that will get results.