10 questions to determine if your marketing strategy is ready for success in 2024.
Firms that establish a differentiation are more likely to achieve success. That includes financial success, customer satisfaction success, and marketing effectiveness success. But, in a market filled with other firms claiming to do the same things they do, swear to deliver the same benefit, and claim the same technology partners, differentiation may seem like a complicated task.
Brand is one of those words that has many meanings. Depending on who you ask, it is a mark on a beast identifying its owner, a mark on a product identifying the maker, or it is something much more intangible. Today attempts to define what a brand is, involve feels, emotions, perceptions.
Content is the fuel of your marketing system. Without content fuel your marketing system will sputter and fail. Don’t repeat these 3 excuses some firms use to ignore content production.
To win at the LinkedIn game, your firm needs to maximize awareness and engagement. Along with the consistent posting of relevant and informative content, these four features will help you elevate your LinkedIn game.
Why Branding Matters By Martin Steinhobel Content Branding Design We are visual creatures and what we see plays a natural part in what opinions we form. In this day and age, we are bombarded by visual stimuli and must discard a lot of what we are presented with...
Most consulting firm subject matter experts have plenty to say, but they are terrible at organizing their thoughts and getting their ideas on paper. A simple process can help you overcome the perceived hardship and successfully generate content consistently.
Tech consulting firms that make strategic and long-term decisions will be prepared to gain marketing momentum and new customers when the COVID-19 pandemic ends.
Tech consulting firms require an effective marketing system to thrive and grow. How do you know if you have the right components in your marketing system to be effective?
Tech consulting firms need marketing plans to accurately frame their marketing execution. The plan is a tangible roadmap that leads to the marketing results your firm needs to prosper. The marketing plan can also provide firm leadership with important intangibles too. These intangibles, the 3 C’s of Marketing Plans, offer context to the marketing plan and are revealed in this article.
About Valens Point
We help early-stage tech companies accelerate growth by building brand credibility, establishing repeatable lead generation, and supporting sales and partner teams. The result — effective marketing up and running in a fraction of the time it would take to recruit, hire, and train an internal marketing team.