The Guide to Content Marketing Success
What you’ll learn from this guide:
Why it’s absolutely essential that your marketing strategy includes content
How to make the best use of the content that you’re currently producing
Why a large portion of your marketing budget should be allocated to content
Quality content educates and engages prospects. It can help to greatly reduce the friction of converting them to customers.
The right content presented at the right time helps your prospects and customers embrace your company more deeply.
By proactively answering questions, even before the prospect knows what to ask, your business is seen as the expert– with you as the thought leader.
Content that speaks to the pain points prospects have, and demonstrates a deep understanding of options and solutions, can only be developed with purposeful effort. It does demand investment, but that investment has a return because you are developing marketing assets that can be leveraged and reused.
Without content your marketing efforts sputter, stall, and eventually fail. However, content marketing has been described as complicated and hard to execute successfully. That does not have to be the case.
Technology consulting companies have a natural source of content, but it’s often ignored or under-appreciated. Your expertise and project successes are a virtual goldmine of insights, unique perspectives, and sought-after knowledge that your audience will not only appreciate but find incredibly valuable.
content is the fuel FOR your
01 – Quality Content Leads to Success
02 – The Types of Content You Need
03 – Maximizing Your Content Value
04 – The Intersection of Content and CX
05 – Why Content Planning is Vital
06 – Content Contributes to Sales Success
Why content can determine your success
Volume quality– not quantity– should be the goal of your brand. In 2017, 97% of B2B buyers that responded to a Demand Gen survey indicated that the most popular type of content was focused content that lays out a formula for success. When your prospects and customers consume your content it should be engaging, informative, and valuable to them.
Let’s talk about what your firm needs.
Valens Point emphasizes strategy in order to identify the message that your content needs to send, the audience it’s written for, and the channels that will get it in front of said audience. Without a strategy in place, you’re likely to waste valuable time and energy producing content without a purpose.
Strategically planned and written white paper and case study content can be reused as a video, an infographic, a SlideShare presentation, and numerous social media posts.
- white papers 82% 82%
- webinars 78% 78%
- case studies 73% 73%
- ebooks 67% 67%
- infographics 66% 66%
- blog posts 66% 66%
And since they also report viewing three to five pieces of content before engaging with your sales team, you should be thinking strategically about what content to produce.
Audiences are interested
Emerging Content Types: Webinars, Podcasts, and Interactive (coming soon)
Do you use the right mix of content types?Download our Content Type Worksheet and compare the number you are using against what successful B2B content marketers indicate is their number.
How can you get the most out of your firm’s content?
Content is a
Systemizing the use of your content will ensure that it has the best chance of being found and consumed by your target audience.
Let’s talk about how they’re connected.
A Winning Combination: CX and Content
3 Audience Considerations That Your Prospects Will Appreciate
The Best Content Perspective: What you Prospect Needs. (Coming Soon)
Want to increase conversions?
Establishing a content strategy.
Quality Content and CX
The Key to Content Planning Success: CX
The 5 Things You Need to Create a Content Marketing Plan
Establishing the Content Marketing Budget (coming soon)
Content Planning Resource Checklist
Download our free Content Planning Resource Checklist to determine if you have what you need to begin your content planning process.
06 Content Contributes to Sales Success
Your Sales Team Will Love Quality Content.
When you begin to integrate content marketing and your sales teams you’ll discover how valuable content truly is.
Handing off leads to the sales team will become better organized and productive.
The sales team will have an understanding of the customer’s journey, what’s they have used to educate themselves, and can refer to content the customer has consumed to validate the quality of leads and readiness to take next steps.
The sales team will also have an arsenal of conversion-oriented content like case studies and value recognition tools.
Integrating Content and Sales
will accelerate you success
How sales teams can use content (coming soon)
3 ways to encourage your sales team to use content (coming soon)
How Sales teams can contribute to the blog (without writing anything) (coming soon)
Valens Point Content Offers:
The Topic Expert Content ProgramThe Topic Expert Content Program works with your business to identify a detailed and comprehensive topic that when fully described in articles, video, visual content, and implemented in the way Google loves, will get you more traffic, higher search engine ranking, and topic authority. You provide your prospects with the information they need to know about your industry and making a purchase decision.
Need More Info?
Want More?Our blog contains more content marketing articles.
Content eBookUse our free content eBook to turn your content into your greatest marketing asset.
We would love to hear from you!
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Reston, VA 20190
256 405 4346
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About Valens Point
We help technology services organizations grow by putting into action a marketing system containing the right balance of strategy, technology, process, and expertise that will get results.