Why Branding Matters

Why Branding Matters By Martin Steinhobel Content Branding Design We are visual creatures and what we see plays a natural part in what opinions we form. In this day and age, we are bombarded by visual stimuli and must discard a lot of what we are presented with as...

Rolling Out Your New Brand Identity

Rolling Out Your New Brand Identity By Martin Steinhobel Content Branding Design The rollout of a new brand identity is an important milestone in any company’s history. A lot can go wrong, so some planning is a must. At a high level there are three stages:...

All About Brand Identity Deliverables

All AboutBrand Identity Deliverables By Martin Steinhobel ContentBrandingDesign While your brand identity will ultimately become more than a collection of brand elements (logos, business cards, collateral, etc.), this is how it starts out. And while you certainly...