Rolling Out Your New Brand Identity

Rolling Out Your New Brand Identity By Martin Steinhobel Content Branding Design The rollout of a new brand identity is an important milestone in any company’s history. A lot can go wrong, so some planning is a must. At a high level there are three stages:...

All About Brand Identity Deliverables

All AboutBrand Identity Deliverables By Martin Steinhobel ContentBrandingDesign While your brand identity will ultimately become more than a collection of brand elements (logos, business cards, collateral, etc.), this is how it starts out. And while you certainly...

Understanding Design Projects

Understanding Design Projects By Martin Steinhobel Content Branding Design Developing a brand identity requires creativity. This can seem a bit mystifying, especially if you don’t consider yourself a creative type. How is the sausage made? What is involved? Creativity...

Developing a Design Brief

Developing a Design Brief By Martin Steinhobel Content Branding Design What are your options? Whether you decide to do all your re-branding work yourself or decide to engage a large design firm to do it for you, you should develop a Design Brief to guide the way. In...

Choosing Who Does Your Branding

Choosing Who Does Your Branding By Martin Steinhobel Content Branding Design What are your options? When it comes to doing the work, you have a number of options, each with pros and cons. You might be tempted to have a student do the design work, or you might decide...

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