and affordable small business marketing advice.
How Tech Consulting Firms Can Stay Strong During (and After) the COVID-19 Pandemic
Tech consulting firms that make strategic and long-term decisions will be prepared to gain marketing momentum and new customers when the COVID-19 pandemic ends.
The Three Components of An Effective Tech Consulting Firm Marketing System
Tech consulting firms require an effective marketing system to thrive and grow. How do you know if you have the right components in your marketing system to be effective?
Three Essential Intangibles of Tech Consulting Marketing Plans
Tech consulting firms need marketing plans to accurately frame their marketing execution. The plan is a tangible roadmap that leads to the marketing results your firm needs to prosper. The marketing plan can also provide firm leadership with important intangibles too. These intangibles, the 3 C’s of Marketing Plans, offer context to the marketing plan and are revealed in this article.
Lessons Learned in 2019 That Will Help Tech Consulting Firms Thrive in 2020
Successful tech consulting firms will leverage these five (5) lessons learned and create best practices.
3 Marketing Initiatives to Help Your Tech Consulting Firm Grow in 2020
Tech Consulting Firms face many challenges in 2020. Lead generation and predictable revenue are among the top challenges firm will face. To meet this challenges firms should invest in three areas: Authority, Content, and Sales Process.
It’s All About Expectations: Tech Consulting Firms Should Have These 5 For Their Marketing System
Tech consulting firms should have high expectations for their marketing systems. These are the five (5) of the most important marketing expectations. How does your marketing system measure against these expectations?
Tech Consulting Firms Should Concentrate Their 2020 Marketing Planning In These 5 Areas
Marketing planning for 2020 should begin well before the end of the year. These five topics will guide your planning efforts.
Marketing Execution Separates Tech Consulting Firms Winners from Losers
Strategy and planning are necessary, but they don’t get results. Marketing execution gets results.
Why Marketing Management Is Essential to The Success of Tech Consulting Firm Marketing
Marketing Management answers the what, when, where, who, and why to create the marketing plan, calendar, and budget.
Consulting firm marketing: An expense or investment?
What camp are you in? Are you investing in marketing or see marketing as an expense? The question and mindset are critical for growth of tech consulting firms.
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About Valens Point
We help technology services organizations grow by putting into action a marketing system containing the right balance of strategy, technology, process, and expertise that will get results.