and affordable small business marketing advice.
Tech Consulting Firms face many challenges in 2020. Lead generation and predictable revenue are among the top challenges firm will face. To meet this challenges firms should invest in three areas: Authority, Content, and Sales Process.
Tech consulting firms should have high expectations for their marketing systems. These are the five (5) of the most important marketing expectations. How does your marketing system measure against these expectations?
Marketing planning for 2020 should begin well before the end of the year. These five topics will guide your planning efforts.
Strategy and planning are necessary, but they don’t get results. Marketing execution gets results.
Marketing Management answers the what, when, where, who, and why to create the marketing plan, calendar, and budget.
What camp are you in? Are you investing in marketing or see marketing as an expense? The question and mindset are critical for growth of tech consulting firms.
Marketing Strategy for Tech Consulting Firms — A Mystery No MoreBy David Smith Marketing Strategy Strategy Elements MarketingA marketing strategy is necessary if you want to grow your business with predictable and repeatable marketing results. Whether you are a...
By David Smith CXContentMarketing Like strategy before tactics, a foundation must be built before the structure. This idea is especially true for your marketing system. We’ve all heard the quotes about the importance of the foundation; from business tycoon Richard...
A remarkable experience By David Smith CXContentMarketing The customer experience, abbreviated as CX, is one of the most important characteristics of your company. In a crowded consulting market, firms can't get away with having generic offerings or the lowest prices...
Winning the SEO Game the SEO Game By David Smith CXContentMarketing Search Engine Optimization. SEO. Search Results. Page Rank. All of these terms point to one thing: getting found online. It’s an essential tactic for marketing success. Improving SEO is on nearly...
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About Valens Point
We help technology services organizations grow by putting into action a marketing system containing the right balance of strategy, technology, process, and expertise that will get results.