Does Your Content Build Trust?
By David Smith
Tech consulting firms need content to attract new customers, be considered for
What is trust?
For buyers of tech consulting services and solutions, trust is a holistic range of factors evaluated to determine if a firm merits credibility. This is based on the firms’ abilities, expertise, character, and relationship compatibility.
If you want to know how effectively your content
Does your content showcase expertise and establish credibility through real-world examples and proof points?
No one takes something at face value anymore without evidence. Content like an eBook with detailed client success stories
Forrester reports that case study content leads to 326% more leads for professional services firms.
Does your content clearly communicate solutions to customers’ problems, provide technical details, and simplify complex concepts?
Buyers trust those who educate them
Marketo reports that educating your audience produces 86% more leads for consultants than firms that use content to make sales pitches.
Use your blog, website, and collateral (whitepapers, studies, eBooks) to educate.
Does your content demonstrate thought leadership with a deep understanding of industry problems and
unique perspectives or approaches to solving them?
Buyers trust industry and thought leaders.
In a recent study, 47% of B2B buyers stated that thought leadership led them to discover and ultimately purchase from a company. Additionally, IDC has reported that thought leadership gives tech consultancies a 32% higher sales win rate.
Content like benchmark reports and whitepapers
In addition to these three questions, you can inspect your content production to ensure you communicate character and
Want better content?
Our initial consultation won’t cost you a dime but will earn you many dollars in return.
About Valens Point
We help early-stage tech companies accelerate growth by building brand credibility, establishing repeatable lead generation, and supporting sales and partner teams. The result — effective marketing up and running in a fraction of the time it would take to recruit, hire, and train an internal marketing team.