The Valens Point blog serves to deliver simple, effective,
and affordable small business marketing advice.
The August edition of the Valens Point Marketing Calendar helps you focus on timely content. It includes themes for the month, significant days, suggestions for content, and social media posting ideas. Month-long themes like Fresh Fruit & Vegetables Month,...read more
The June edition of the Valens Point Marketing Calendar helps you focus on timely content. It includes themes for the month, significant days, suggestions for content, and social media posting ideas. Month-long themes like Fresh Fruit & Vegetables Month,...read more
To get value from your content investment it needs to be consumed by your audience. Creating a system is the best way to ensuring distribution happens.read more
Content is a strategic asset. But which content is strategic? Start with these three types.read more
The Four Purposes of Content By David Smith CX Content Marketing Content marketing needs to be done intentionally and with purpose. That’s a concept that often gets pushed aside when the content discussion concentrates on content types, blogging, and content...read more
Case studies are an essential conversion tool for tech consulting firms.read more
10 Content Types Your Service Firm Needs to MasterBy David Smith CX Content Marketing Have you ever played craps? You know, the dice game impossible to miss in most casinos. It’s exciting to watch and often attracts a crowd when someone is beating the house. If...read more
The content you provide your audience can be just like everyone else, or it can help your firm differentiate itself.read more
Content plays an important role in the education of your audience. These three educational content categories will help you structure your content better.read more
Should Your Tech Consulting Firm Invest in Customer Experience? By David Smith CX Content Marketing Many tech consulting firms struggle with determining their best marketing investment. Some suffer from shiny-object syndrome (jumping on a marketing bandwagon in...read more
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About Valens Point
We help technology services organizations grow by putting into action a marketing system containing the right balance of strategy, technology, process, and expertise that will get results.