The Valens Point blog serves to deliver simple, effective,
and affordable small business marketing advice.
Five Ways Video Helps Create Content Marketing Success By David Smith CX Content Marketing Some tech consulting firms look at their content marketing strategies and think that blog posts alone are going to bring them credibility and reach the audience that they’re...read more
Leveraging Customer Success for Content By David Smith CX Content Marketing Social proof is a powerful way to show potential customers what you have to offer. Your customer success stories offer a valuable asset for your content marketing efforts. You can use these...read more
Customer success and customer generated content add reality and helps to build trust. These ideas will help you capture and leverage customer success in your content marketing.read more
The August edition of the Valens Point Marketing Calendar helps you focus on timely content. It includes themes for the month, significant days, suggestions for content, and social media posting ideas. Month-long themes like Fresh Fruit & Vegetables Month,...read more
The June edition of the Valens Point Marketing Calendar helps you focus on timely content. It includes themes for the month, significant days, suggestions for content, and social media posting ideas. Month-long themes like Fresh Fruit & Vegetables Month,...read more
To get value from your content investment it needs to be consumed by your audience. Creating a system is the best way to ensuring distribution happens.read more
Content is a strategic asset. But which content is strategic? Start with these three types.read more
The Four Purposes of Content By David Smith CX Content Marketing Content marketing needs to be done intentionally and with purpose. That’s a concept that often gets pushed aside when the content discussion concentrates on content types, blogging, and content...read more
Case studies are an essential conversion tool for tech consulting firms.read more
10 Content Types Your Service Firm Needs to MasterBy David Smith CX Content Marketing Have you ever played craps? You know, the dice game impossible to miss in most casinos. It’s exciting to watch and often attracts a crowd when someone is beating the house. If...read more
We would love to hear from you!
12110 Sunset Hills Road
Reston, VA 20190
256 405 4346
Leave A Message
About Valens Point
We help technology services organizations grow by putting into action a marketing system containing the right balance of strategy, technology, process, and expertise that will get results.