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3 Ways to Use Content to Improve Lead Nurturing Results
Lead nurturing (follow-up) is a marketing practice that separates successful firms from firms that waste time and money on marketing. This article identifies 3 ways content can improve lead nurturing results.
Correct These Lead Generation Mistakes
Effective lead generation is a critical component of success for tech consulting firms. But it must be done correctly.
Setting Smarter Tech Consulting Firm Lead Generation Goals and Expectations
Setting aligned, data-driven lead generation goals is crucial, but expectations must remain realistic. With sound strategies and commitment to continual optimization, tech consulting firms can work toward consistent and predictable lead targets that support their consulting firm’s growth.
5 Reasons Tech Consulting Firms Must Emphasize Clear Messaging
The marketing message clearly defines who you serve, the problems you solve, and the unique solutions you offer. Its the chance to differentiate your tech consulting firms from others who claim to be the same.
Does Your Content Build Trust – These Three Questions Help You Answer
Tech consulting firms need content to attract new customers, be considered for new projects, and consistently scale and grow. An essential element of this marketing success is building trust.
5 Impacts of Quality Content On Tech Consulting Marketing Success and Growth
These 5 positive impacts demonstrate why content is the critical element of tech consulting firm marketing success.
5 Marketing Planning Myths Tech Consulting Firms Believe
Bust these 5 marketing planning myths and construct a comprehensive marketing plan to accelerate your technology consulting firms’ growth.
The 7 Deadly Sins of Tech Consulting Marketing Planning (and how to find redemption!)
Tech consulting firms must have effective marketing to accelerate growth, and effective marketing begins with a plan. To be successful in planning efforts, firm leaders need to remember the ‘7 Deadly Sins’ that plague tech consulting firms’ marketing planning and embrace redemption.
Ten Essential Questions to Determine if Your Marketing Strategy is Ready for 2024
10 questions to determine if your marketing strategy is ready for success in 2024.
Evaluating 2023 Marketing Performance to Influence Your 2024 Marketing Plan
Are you worried your 2023 marketing results evaluation will be superficial? Worried it won’t help you create the marketing plan for 2024?
Here’s how you can get over that worry: Use the 5QQ framework to organize your evaluation and ensure you identify actionable input into your 2024 plan. This post explains how.
About Valens Point
We help early-stage tech companies accelerate growth by building brand credibility, establishing repeatable lead generation, and supporting sales and partner teams. The result — effective marketing up and running in a fraction of the time it would take to recruit, hire, and train an internal marketing team.
