Marketing Strategy
The Valens Point blog serves to deliver simple, effective,
and affordable small business marketing advice.
GDPR – What should you really believe (and do)?
GDPR– What should you believe and do?By David Smith ContentMarketingTechI'm exhausted after just reading this title.Last week was a pure GDPR-fueled email delete-fest. Valens Point believes most small tech consulting firms have a minimal risk of running afoul of the...
Branding for Technology Consulting Firms: An Overview
Branding for Tech Consulting Firms: An Overview By Martin Steinhobel Content Branding Design Success in technology consulting depends heavily on an ability to deliver results. This requires a high degree technical ability and reliable project management...
3 Ways Your Consulting Business Benefits by Having a Marketing Strategy
3 Ways a Marketing Strategy Benefits Your Consulting Business By David Smith Marketing Strategy The words “marketing strategy” are sometimes thrown around rather nonchalantly. Everyone seems to embrace the idea of creating and having a marketing strategy, but most...
Is Your Marketing Message Working?
Is Your Marketing Message Working? By Martin Steinhobel Content Branding Design Is your sales cycle getting longer? Are you seeing fewer leads in your pipeline? Is it suddenly feeling like you are rowing against the tide? It could be the changing business...
Why Results-Oriented Owners May Not Want to Hire a “Marketing Person” for their Business
Digital marketing success comes from building a fine-tuned system. Your continued hiring of inexperienced people will ultimately cost your business a lot of time and money. Do this instead.
Why Customer Experience – Not Service – Builds Your Business
What makes a happy customer? It’s pretty easy to rule out aggressive sales pitches, self-indulgent blog posts, and poor customer service. Most businesses know this, and seek to – at the very least – be responsive to the needs of their patrons through good customer...
Common questions about developing a marketing strategy
These are common questions that are asked when owners begin to consider the development of a marketing strategy. 1. Where can I find more information about marketing strategy? John Jantsch at Duct Tape Marketing is the absolute expert on small business marketing. His...
5 Tech Consulting Marketing Predictions for 2021
2020 is coming to a close. Does 2021 offer opportunities or more setbacks? At Valens Point we’re “the glass is half full” optimists and we see great opportunity in the New Year. Think about these predictions as you go about your marketing planning for 2021: Increased Opportunity, Zoom Fatigue, Competition for Top Talent, and Wasted Budgets.
Undifferentiated vs. Differentiated Marketing Strategy: Which is Right for Your Business?
By David Smith Firms that establish a differentiation are more likely to achieve success. That includes financial success, customer satisfaction success, and marketing effectiveness success. What is Differentiation? Marketing differentiation is the process of...
What’s the value of a business plan?
You don’t have to look far to understand why this question plagues so many. It really has to do with why folks get into business in the first place. The typical small business in America is started by someone who knows how to do something.It might be how to prepare...
About Valens Point
We help early-stage tech companies accelerate growth by building brand credibility, establishing repeatable lead generation, and supporting sales and partner teams. The result — effective marketing up and running in a fraction of the time it would take to recruit, hire, and train an internal marketing team.
