by Martin Steinhobel | Sep 23, 2020 | Branding, Design, Marketing Strategy
Rebranding Your Technology Consulting Business By Martin Steinhobel Brand is one of those words that has many meanings. Depending on who you ask, it is a mark on a beast identifying its owner, a mark on a product identifying the maker, or it is something...
by Martin Steinhobel | May 28, 2020 | Branding, Design
Why Branding Matters By Martin Steinhobel Content Branding Design We are visual creatures and what we see plays a natural part in what opinions we form. In this day and age, we are bombarded by visual stimuli and must discard a lot of what we are presented with as...
by Martin Steinhobel | Jun 27, 2018 | Branding, Design
Rolling Out Your New Brand Identity By Martin Steinhobel Content Branding Design The rollout of a new brand identity is an important milestone in any company’s history. A lot can go wrong, so some planning is a must. At a high level there are three stages:...
by Martin Steinhobel | Jun 27, 2018 | Branding, Design
All AboutBrand Identity Deliverables By Martin Steinhobel ContentBrandingDesign While your brand identity will ultimately become more than a collection of brand elements (logos, business cards, collateral, etc.), this is how it starts out. And while you certainly...
by Martin Steinhobel | Jun 27, 2018 | Branding, Design
Understanding Design Projects By Martin Steinhobel Content Branding Design Developing a brand identity requires creativity. This can seem a bit mystifying, especially if you don’t consider yourself a creative type. How is the sausage made? What is involved? Creativity...
by Martin Steinhobel | Jun 27, 2018 | Branding, Design
Developing a Design Brief By Martin Steinhobel Content Branding Design What are your options? Whether you decide to do all your re-branding work yourself or decide to engage a large design firm to do it for you, you should develop a Design Brief to guide the way. In...
