The real value is in the process the business owner goes through to get the plan. The analogy that business plans are like road maps is mostly right. Roadmaps tell you how to get somewhere, but as the saying goes “it’s not the destination, but the journey that’s important”.
The analysis, evaluation, and measurement of the core components of the business that result in the plan are the real value. Anyone can have a document called a “business plan” but successful businesses understand that the “plan” must be frequently examined and changed to reflect the strategy of the business.
Valens Point Business Strategy workshop can help you build and manage your business plan.