GDPR– What should you believe and do?
By David Smith
I’m exhausted after just reading this title.
Last week was a pure GDPR-fueled email delete-fest.
Valens Point believes most small tech consulting firms have a minimal risk of running afoul of the letter of the law if you have always acted responsibly with user and customer information. That doesn’t mean you should not review your marketing assets and business practices but does suggest there is a certain amount of Y2K baked into the constant chatter regarding GDPR.
Here are our recommendations:
- Review business practices related to any use of data to ensure you comply.
- Be conscious of how you collect, store, and manage contact and customer information.
If you need to update your policies, there are online services which will generate the required language – you can take this to your lawyers for specific modifications if required. (Remember one person’s discomfort is another’s opportunity).
Want more? Check out these resources!
We think they’re sensible and reasonable views of the GDPR situation.
ConnectWise Partners Are you Ready for GDPR?
IT Governance UK:
EU GDPR Infographic: What the new Regulation means in 1 minute
Duct Tape Marketing:
How GDPR Highlights How We Should Be Marketing (podcast and transcript)
We would love to hear from you!
12110 Sunset Hills Road
Reston, VA 20190
256 405 4346
Leave A Message
About Valens Point
We help technology services organizations grow by putting into action a marketing system containing the right balance of strategy, technology, process, and expertise that will get results.