GDPR– What should you believe and do?
By David Smith
I’m exhausted after just reading this title.
Last week was a pure GDPR-fueled email delete-fest.
Valens Point believes most small tech consulting firms have a minimal risk of running afoul of the letter of the law if you have always acted responsibly with user and customer information. That doesn’t mean you should not review your marketing assets and business practices but does suggest there is a certain amount of Y2K baked into the constant chatter regarding GDPR.
Here are our recommendations:
- Review business practices related to any use of data to ensure you comply.
- Be conscious of how you collect, store, and manage contact and customer information.
If you need to update your policies, there are online services which will generate the required language – you can take this to your lawyers for specific modifications if required. (Remember one person’s discomfort is another’s opportunity).
Want more? Check out these resources!
We think they’re sensible and reasonable views of the GDPR situation.
IT Governance UK:
About Valens Point
We help early-stage tech companies accelerate growth by building brand credibility, establishing repeatable lead generation, and supporting sales and partner teams. The result — effective marketing up and running in a fraction of the time it would take to recruit, hire, and train an internal marketing team.