by David Smith | Apr 3, 2017 | Internal, Marketing Execution, Marketing Strategy
One of the challenges of growing a successful business is exposed when owners answer this seemingly simple question: Why do people buy your product or service? Take a minute and think about your answer. Usually the answers I hear include something like these: Great...
by David Smith | Mar 7, 2017 | Internal, Marketing Execution, Marketing Strategy
Coherent, comprehensive marketing systems are critical for small businesses, but developing these marketing systems requires skills that most small businesses owners don’t have. Why, then, would we argue that hiring an on-staff marketing specialist might be a...
by David Smith | Jan 20, 2017 | Branding, Design, Inbound Marketing, Internal, Lead Conversion, Lead Generation, Marketing Strategy
One of the best ways I have found to demonstrate expertise, gain a following, and generate leads is to teach. I’m not talking about eighth grade math or science class – I couldn’t hold the attention of a classroom of teenagers for 60 seconds. I’m talking about...
by David Smith | Oct 28, 2015 | Inbound Marketing, Internal, Marketing Execution, Marketing Strategy
I looked at the marketing calendar today and said “Oh Crap – it’s nearly November.” 2015 is almost over, and that means it’s time to look ahead to 2016. It is time to start analyzing your successes, acknowledging the failures, and adjusting accordingly. While...
by David Smith | Nov 10, 2014 | Internal, Marketing Strategy
On November 10th the United States Marine Corps will turn 239 years old. The Marine Corp Birthday is an event celebrated and cherished by all Marines. On this day words like Honor, Duty, and Service will be spoken with reference to both the past and present....
by Martin Steinhobel | May 19, 2014 | Internal, Marketing Execution
Since the beginning of the 2014, there has been a lot of mixed messages in the press on the subject of small business recovery. Statistics from payroll, accounting, and government agencies suggest that growth performance is lagging behind expectations although it is...
