The Valens Point blog serves to deliver simple, effective,
and affordable small business marketing advice.
2020 is coming to a close. Does 2021 offer opportunities or more setbacks? At Valens Point we’re “the glass is half full” optimists and we see great opportunity in the New Year. Think about these predictions as you go about your marketing planning for 2021: Increased Opportunity, Zoom Fatigue, Competition for Top Talent, and Wasted Budgets.
Firms that establish a differentiation are more likely to achieve success. That includes financial success, customer satisfaction success, and marketing effectiveness success. But, in a market filled with other firms claiming to do the same things they do, swear to deliver the same benefit, and claim the same technology partners, differentiation may seem like a complicated task.
Brand is one of those words that has many meanings. Depending on who you ask, it is a mark on a beast identifying its owner, a mark on a product identifying the maker, or it is something much more intangible. Today attempts to define what a brand is, involve feels, emotions, perceptions.
Content is the fuel of your marketing system. Without content fuel your marketing system will sputter and fail. Don’t repeat these 3 excuses some firms use to ignore content production.
Tech consulting firms that make strategic and long-term decisions will be prepared to gain marketing momentum and new customers when the COVID-19 pandemic ends.
Tech consulting firms require an effective marketing system to thrive and grow. How do you know if you have the right components in your marketing system to be effective?
Tech consulting firms need marketing plans to accurately frame their marketing execution. The plan is a tangible roadmap that leads to the marketing results your firm needs to prosper. The marketing plan can also provide firm leadership with important intangibles too. These intangibles, the 3 C’s of Marketing Plans, offer context to the marketing plan and are revealed in this article.
Successful tech consulting firms will leverage these five (5) lessons learned and create best practices.
Tech Consulting Firms face many challenges in 2020. Lead generation and predictable revenue are among the top challenges firm will face. To meet this challenges firms should invest in three areas: Authority, Content, and Sales Process.
Tech consulting firms should have high expectations for their marketing systems. These are the five (5) of the most important marketing expectations. How does your marketing system measure against these expectations?
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About Valens Point
We help technology services organizations grow by putting into action a marketing system containing the right balance of strategy, technology, process, and expertise that will get results.