Marketing Strategy
The Valens Point blog serves to deliver simple, effective,
and affordable small business marketing advice.
Why Short-Term Tactics Delay Growth
Shift the focus from short-term tactics to long-term strategies to achieve sustainable growth, stronger client relationships, and a more solid market presence.
Does Your Firm Need a Marketing Leader
Firms with solid marketing leadership enjoy 19% faster revenue growth and 15% higher profitability (Forrester), making a seasoned marketing leader not just an option but a necessity for growth-oriented tech consulting firms.
Why Tech Consultants Need to Ditch the Sales Funnel
The sales funnel’s singular focus on customer acquisition is too narrow for tech consulting firms. To unlock sustained success, ditch this limiting model and cultivate client relationships built on trust, collaboration, and shared growth.
Marketing Planning- Stakeholder Input: Customer Success Edition
These inquiries maximize stakeholder input and strengthen the integration between marketing efforts and customer success outcomes.
Reasonable Marketing Expectations
By setting reasonable marketing expectations and following these actions, tech consulting firms can concentrate on achieving growth, producing desired marketing results, and removing frustration and friction.
The Incredible Financial Value of Ideal Customers
Ideal customers are an essential element of the marketing strategy and unlock growth for tech consulting firms. If you aren’t marketing to an ICP, you may miss out on a 16x revenue multiplier.
The Five Elements Necessary For Marketing Success
Marketing success means more leads, more opportunities, and more projects. That’s what tech consulting firm leaders want: growth. Tech consulting firms can achieve marketing success by concentrating on these 5 elements.
5 Reasons Tech Consulting Firms Must Emphasize Clear Messaging
The marketing message clearly defines who you serve, the problems you solve, and the unique solutions you offer. Its the chance to differentiate your tech consulting firms from others who claim to be the same.
5 Impacts of Quality Content On Tech Consulting Marketing Success and Growth
These 5 positive impacts demonstrate why content is the critical element of tech consulting firm marketing success.
5 Marketing Planning Myths Tech Consulting Firms Believe
Bust these 5 marketing planning myths and construct a comprehensive marketing plan to accelerate your technology consulting firms’ growth.
About Valens Point
We help early-stage tech companies accelerate growth by building brand credibility, establishing repeatable lead generation, and supporting sales and partner teams. The result — effective marketing up and running in a fraction of the time it would take to recruit, hire, and train an internal marketing team.
