Marketing Strategy

The Valens Point blog serves to deliver simple, effective,
and affordable small business marketing advice.

5 Tech Consulting Marketing Predictions for 2021

5 Tech Consulting Marketing Predictions for 2021

2020 is coming to a close. Does 2021 offer opportunities or more setbacks? At Valens Point we’re “the glass is half full” optimists and we see great opportunity in the New Year. Think about these predictions as you go about your marketing planning for 2021: Increased Opportunity, Zoom Fatigue, Competition for Top Talent, and Wasted Budgets.

How to Differentiate your Tech Consulting Firm

How to Differentiate your Tech Consulting Firm

Firms that establish a differentiation are more likely to achieve success. That includes financial success, customer satisfaction success, and marketing effectiveness success. But, in a market filled with other firms claiming to do the same things they do, swear to deliver the same benefit, and claim the same technology partners, differentiation may seem like a complicated task.

Three Essential Intangibles of Tech Consulting Marketing Plans

Three Essential Intangibles of Tech Consulting Marketing Plans

Tech consulting firms need marketing plans to accurately frame their marketing execution. The plan is a tangible roadmap that leads to the marketing results your firm needs to prosper. The marketing plan can also provide firm leadership with important intangibles too. These intangibles, the 3 C’s of Marketing Plans, offer context to the marketing plan and are revealed in this article.

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About Valens Point

We help technology services organizations grow by putting into action a marketing system containing the right balance of strategy, technology, process, and expertise that will get results.

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