The Valens Point blog serves to deliver simple, effective,
and affordable small business marketing advice.
Marketing success means more leads, more opportunities, and more projects. That’s what tech consulting firm leaders want: growth. Tech consulting firms can achieve marketing success by concentrating on these 5 elements.
The marketing message clearly defines who you serve, the problems you solve, and the unique solutions you offer. Its the chance to differentiate your tech consulting firms from others who claim to be the same.
These 5 positive impacts demonstrate why content is the critical element of tech consulting firm marketing success.
Bust these 5 marketing planning myths and construct a comprehensive marketing plan to accelerate your technology consulting firms’ growth.
Tech consulting firms must have effective marketing to accelerate growth, and effective marketing begins with a plan. To be successful in planning efforts, firm leaders need to remember the ‘7 Deadly Sins’ that plague tech consulting firms’ marketing planning and embrace redemption.
10 questions to determine if your marketing strategy is ready for success in 2024.
Are you worried your 2023 marketing results evaluation will be superficial? Worried it won’t help you create the marketing plan for 2024?
Here’s how you can get over that worry: Use the 5QQ framework to organize your evaluation and ensure you identify actionable input into your 2024 plan. This post explains how.
Firms that establish a differentiation are more likely to achieve success. That includes financial success, customer satisfaction success, and marketing effectiveness success. But, in a market filled with other firms claiming to do the same things they do, swear to deliver the same benefit, and claim the same technology partners, differentiation may seem like a complicated task.
Brand is one of those words that has many meanings. Depending on who you ask, it is a mark on a beast identifying its owner, a mark on a product identifying the maker, or it is something much more intangible. Today attempts to define what a brand is, involve feels, emotions, perceptions.
Content is the fuel of your marketing system. Without content fuel your marketing system will sputter and fail. Don’t repeat these 3 excuses some firms use to ignore content production.
About Valens Point
We help early-stage tech companies accelerate growth by building brand credibility, establishing repeatable lead generation, and supporting sales and partner teams. The result — effective marketing up and running in a fraction of the time it would take to recruit, hire, and train an internal marketing team.