Marketing Strategy
The Valens Point blog serves to deliver simple, effective,
and affordable small business marketing advice.
The 7 Deadly Sins of Tech Consulting Marketing Planning (and how to find redemption!)
Tech consulting firms must have effective marketing to accelerate growth, and effective marketing begins with a plan. To be successful in planning efforts, firm leaders need to remember the ‘7 Deadly Sins’ that plague tech consulting firms’ marketing planning and embrace redemption.
Ten Essential Questions to Determine if Your Marketing Strategy is Ready for 2024
10 questions to determine if your marketing strategy is ready for success in 2024.
Evaluating 2023 Marketing Performance to Influence Your 2024 Marketing Plan
Are you worried your 2023 marketing results evaluation will be superficial? Worried it won’t help you create the marketing plan for 2024?
Here’s how you can get over that worry: Use the 5QQ framework to organize your evaluation and ensure you identify actionable input into your 2024 plan. This post explains how.
How to Differentiate your Tech Consulting Firm
Firms that establish a differentiation are more likely to achieve success. That includes financial success, customer satisfaction success, and marketing effectiveness success. But, in a market filled with other firms claiming to do the same things they do, swear to deliver the same benefit, and claim the same technology partners, differentiation may seem like a complicated task.
Rebranding Your Tech Consulting Business
Brand is one of those words that has many meanings. Depending on who you ask, it is a mark on a beast identifying its owner, a mark on a product identifying the maker, or it is something much more intangible. Today attempts to define what a brand is, involve feels, emotions, perceptions.
The Top 3 (Sad) Excuses Tech Consulting Firms Give for Ignoring Content
Content is the fuel of your marketing system. Without content fuel your marketing system will sputter and fail. Don’t repeat these 3 excuses some firms use to ignore content production.
How Tech Consulting Firms Can Stay Strong During (and After) the COVID-19 Pandemic
Tech consulting firms that make strategic and long-term decisions will be prepared to gain marketing momentum and new customers when the COVID-19 pandemic ends.
The Three Components of An Effective Tech Consulting Firm Marketing System
Tech consulting firms require an effective marketing system to thrive and grow. How do you know if you have the right components in your marketing system to be effective?
Three Essential Intangibles of Tech Consulting Marketing Plans
Tech consulting firms need marketing plans to accurately frame their marketing execution. The plan is a tangible roadmap that leads to the marketing results your firm needs to prosper. The marketing plan can also provide firm leadership with important intangibles too. These intangibles, the 3 C’s of Marketing Plans, offer context to the marketing plan and are revealed in this article.
Lessons Learned in 2019 That Will Help Tech Consulting Firms Thrive in 2020
Successful tech consulting firms will leverage these five (5) lessons learned and create best practices.
About Valens Point
We help early-stage tech companies accelerate growth by building brand credibility, establishing repeatable lead generation, and supporting sales and partner teams. The result — effective marketing up and running in a fraction of the time it would take to recruit, hire, and train an internal marketing team.
