Content Marketing
The Valens Point blog serves to deliver simple, effective,
and affordable small business marketing advice.
The Top 3 (Sad) Excuses Tech Consulting Firms Give for Ignoring Content
Content is the fuel of your marketing system. Without content fuel your marketing system will sputter and fail. Don’t repeat these 3 excuses some firms use to ignore content production.
Four New LinkedIn Features Your Tech Consulting Firm Should Explore
To win at the LinkedIn game, your firm needs to maximize awareness and engagement. Along with the consistent posting of relevant and informative content, these four features will help you elevate your LinkedIn game.
Building A Tech Consulting Firm Content Production System
Most consulting firm subject matter experts have plenty to say, but they are terrible at organizing their thoughts and getting their ideas on paper. A simple process can help you overcome the perceived hardship and successfully generate content consistently.
Lessons Learned in 2019 That Will Help Tech Consulting Firms Thrive in 2020
Successful tech consulting firms will leverage these five (5) lessons learned and create best practices.
3 Marketing Initiatives to Help Your Tech Consulting Firm Grow in 2020
Tech Consulting Firms face many challenges in 2020. Lead generation and predictable revenue are among the top challenges firm will face. To meet this challenges firms should invest in three areas: Authority, Content, and Sales Process.
A winning combination: Content and CX
A remarkable experience By David Smith CXContentMarketing The customer experience, abbreviated as CX, is one of the most important characteristics of your company. In a crowded consulting market, firms can't get away with having generic offerings or the lowest prices...
Top 2 Reasons Why Content Is Key to Winning the SEO Game
Winning the SEO Game the SEO Game By David Smith CXContentMarketing Search Engine Optimization. SEO. Search Results. Page Rank. All of these terms point to one thing: getting found online. It’s an essential tactic for marketing success. Improving SEO is on nearly...
4 CX and Content Improvements
4 Customer Experience Focus Points By David Smith CXContentMarketing Customer Experience (CX) acts as a differentiator. It separates businesses in the same market and builds long-lasting customers. Did you know: If you don't give prospects and customers a good...
How to get through 2019 with No (Marketing) Regrets
No Marketing Regrets in 2019 By David Smith CXContentMarketing Search for quotes about regret, and you’ll find many. Millions in fact. “No Regrets” is a simple statement of positive spin on the many lessons we learn in life. It may only be my perception, but I hear...
Leveraging Customer Success for Content
Customer success and customer generated content add reality and helps to build trust. These ideas will help you capture and leverage customer success in your content marketing.
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About Valens Point
We help technology services organizations grow by putting into action a marketing system containing the right balance of strategy, technology, process, and expertise that will get results.
