Content Marketing
The Valens Point blog serves to deliver simple, effective,
and affordable small business marketing advice.
3 Ways to Use Content to Improve Lead Nurturing Results
Lead nurturing (follow-up) is a marketing practice that separates successful firms from firms that waste time and money on marketing. This article identifies 3 ways content can improve lead nurturing results.
Does Your Content Build Trust – These Three Questions Help You Answer
Tech consulting firms need content to attract new customers, be considered for new projects, and consistently scale and grow. An essential element of this marketing success is building trust.
5 Impacts of Quality Content On Tech Consulting Marketing Success and Growth
These 5 positive impacts demonstrate why content is the critical element of tech consulting firm marketing success.
The Top 3 (Sad) Excuses Tech Consulting Firms Give for Ignoring Content
Content is the fuel of your marketing system. Without content fuel your marketing system will sputter and fail. Don’t repeat these 3 excuses some firms use to ignore content production.
Four New LinkedIn Features Your Tech Consulting Firm Should Explore
To win at the LinkedIn game, your firm needs to maximize awareness and engagement. Along with the consistent posting of relevant and informative content, these four features will help you elevate your LinkedIn game.
Building A Tech Consulting Firm Content Production System
Most consulting firm subject matter experts have plenty to say, but they are terrible at organizing their thoughts and getting their ideas on paper. A simple process can help you overcome the perceived hardship and successfully generate content consistently.
Lessons Learned in 2019 That Will Help Tech Consulting Firms Thrive in 2020
Successful tech consulting firms will leverage these five (5) lessons learned and create best practices.
3 Marketing Initiatives to Help Your Tech Consulting Firm Grow in 2020
Tech Consulting Firms face many challenges in 2020. Lead generation and predictable revenue are among the top challenges firm will face. To meet this challenges firms should invest in three areas: Authority, Content, and Sales Process.
A winning combination: Content and CX
A remarkable experience By David Smith CXContentMarketing The customer experience, abbreviated as CX, is one of the most important characteristics of your company. In a crowded consulting market, firms can't get away with having generic offerings or the lowest prices...
Top 2 Reasons Why Content Is Key to Winning the SEO Game
Winning the SEO Game the SEO Game By David Smith CXContentMarketing Search Engine Optimization. SEO. Search Results. Page Rank. All of these terms point to one thing: getting found online. It’s an essential tactic for marketing success. Improving SEO is on nearly...
About Valens Point
We help early-stage tech companies accelerate growth by building brand credibility, establishing repeatable lead generation, and supporting sales and partner teams. The result — effective marketing up and running in a fraction of the time it would take to recruit, hire, and train an internal marketing team.
