Content Marketing
The Valens Point blog serves to deliver simple, effective,
and affordable small business marketing advice.
Systematic Content Distribution
To get value from your content investment it needs to be consumed by your audience. Creating a system is the best way to ensuring distribution happens.
Identifying your strategic content
Content is a strategic asset. But which content is strategic? Start with these three types.
The 4 Purposes of Content
The Four Purposes of Content By David Smith CX Content Marketing Content marketing needs to be done intentionally and with purpose. That’s a concept that often gets pushed aside when the content discussion concentrates on content types, blogging, and content...
Case Study or Testimonial: Which is Better for Conversion?
Case studies are an essential conversion tool for tech consulting firms.
10 Content Types Your Service Firm Needs to Master
10 Content Types Your Service Firm Needs to MasterBy David Smith CX Content Marketing Have you ever played craps? You know, the dice game impossible to miss in most casinos. It’s exciting to watch and often attracts a crowd when someone is beating the house....
How Content Illustrates Your Firm’s Difference
The content you provide your audience can be just like everyone else, or it can help your firm differentiate itself.
How Content Helps You Educate Your Audience
Content plays an important role in the education of your audience. These three educational content categories will help you structure your content better.
GDPR – What should you really believe (and do)?
GDPR– What should you believe and do?By David Smith ContentMarketingTechI'm exhausted after just reading this title.Last week was a pure GDPR-fueled email delete-fest. Valens Point believes most small tech consulting firms have a minimal risk of running afoul of the...
Content Fuels the Marketing Engine of Tech Consulting Firms
Content fuels your marketing engine. By David Smith Content Marketing Tech If there were 10 Commandments for technology consulting firm marketing, “Thou shalt publish content” would probably be listed towards the top. Maybe right after “Thou marketing strategy...
These Two Steps Will Increase Your Referrals
There is an old saying that goes: “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” Over the years, this quote from John Wanamaker has been adjusted to “half my marketing is wasted.” and I have met technology consulting...
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About Valens Point
We help technology services organizations grow by putting into action a marketing system containing the right balance of strategy, technology, process, and expertise that will get results.
