by David Smith | May 25, 2018 | Content Marketing, Marketing Strategy
GDPR– What should you believe and do? By David Smith ContentMarketingTech I’m exhausted after just reading this title.Last week was a pure GDPR-fueled email delete-fest. Valens Point believes most small tech consulting firms have a minimal risk of running afoul...
by Martin Steinhobel | Mar 26, 2018 | Branding, Design, Marketing Strategy
Branding for Tech Consulting Firms: An Overview By Martin Steinhobel Content Branding Design Success in technology consulting depends heavily on an ability to deliver results. This requires a high degree technical ability and reliable project management among other...
by David Smith | Nov 28, 2017 | Content Marketing, Inbound Marketing, Marketing Execution, Marketing Strategy
3 Ways a Marketing Strategy Benefits Your Consulting Business By David Smith Marketing Strategy The words “marketing strategy” are sometimes thrown around rather nonchalantly. Everyone seems to embrace the idea of creating and having a marketing strategy, but most...
by Martin Steinhobel | Jun 13, 2017 | Branding, Design, Marketing Strategy
Is Your Marketing Message Working? By Martin Steinhobel Content Branding Design Is your sales cycle getting longer? Are you seeing fewer leads in your pipeline? Is it suddenly feeling like you are rowing against the tide? It could be the changing business cycle, or...
by David Smith | Mar 7, 2017 | Internal, Marketing Execution, Marketing Strategy
Coherent, comprehensive marketing systems are critical for small businesses, but developing these marketing systems requires skills that most small businesses owners don’t have. Why, then, would we argue that hiring an on-staff marketing specialist might be a...
by David Smith | Sep 20, 2016 | Customer Experience, Marketing Strategy
What makes a happy customer? It’s pretty easy to rule out aggressive sales pitches, self-indulgent blog posts, and poor customer service. Most businesses know this, and seek to – at the very least – be responsive to the needs of their patrons through good customer...
