Identifying your strategic content

Identifying Your Strategic Content By David Smith Content Marketing Strategy Strategic content is content that provides the most significant value to your tech consulting firm.  It’s the content that only your firm can produce.  It’s unique. Strategic content is...

The 4 Purposes of Content

The Four Purposes of Content By David Smith CX Content Marketing Content marketing needs to be done intentionally and with purpose. That’s a concept that often gets pushed aside when the content discussion concentrates on content types, blogging, and content...

How Content Helps You Educate Your Audience 

How Content Helps You Educate Your Audience By David Smith CX Content Marketing According to a Gartner study, by 2020 (that’s only two years away) customers will manage 85% of their relationship with a company without talking to a human.  That’s a whole lot of...

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