by David Smith | Sep 26, 2018 | Inbound Marketing, Marketing Execution, Marketing Strategy
8 Reasons Why Your Firm Needs a Virtual Marketing Department By David Smith Content Marketing Not every tech consulting firm needs a marketing department. A disclaimer: Valens Point is a consultancy that provides marketing departments to tech consulting firms, so you...
by David Smith | May 30, 2018 | Customer Experience, Lead Generation, Marketing Execution
Hope or Confidence: Which word best describes your referral marketing? By David Smith ContentMarketingReferrals When you think of referrals are you (a) Hoping that some will show up in the lead report this month, or (b) Confident that your business will get a...
by David Smith | Apr 18, 2018 | Content Marketing, Inbound Marketing, Marketing Execution
Content fuels your marketing engine. By David Smith Content Marketing Tech If there were 10 Commandments for technology consulting firm marketing, “Thou shalt publish content” would probably be listed towards the top. Maybe right after “Thou marketing strategy shalt...
by David Smith | Feb 27, 2018 | Content Marketing, Inbound Marketing, Marketing Execution
There is an old saying that goes: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Over the years, this quote from John Wanamaker has been adjusted to “half my marketing is wasted.” and I have met technology consulting...
by Martin Steinhobel | Jan 1, 2018 | Branding, Design, Marketing Execution, SEO
Your brand identity is impacted by many factors. This infographic illustrates how those factors, along with your message, evolve into the assets people recognize as your brand identify. Download this infographic: Brand Identity In Context
by David Smith | Nov 28, 2017 | Content Marketing, Inbound Marketing, Marketing Execution, Marketing Strategy
3 Ways a Marketing Strategy Benefits Your Consulting Business By David Smith Marketing Strategy The words “marketing strategy” are sometimes thrown around rather nonchalantly. Everyone seems to embrace the idea of creating and having a marketing strategy, but most...