by David Smith | Nov 25, 2019 | Branding, Content Marketing, Customer Experience, Lead Conversion, Lead Generation, Marketing Strategy
3 Marketing Initiatives to Help Your Tech Consulting Firm Grow in 2020 By David Smith Marketing Strategy Marketing Planning Tech consulting firms face many marketing challenges in 2020. The toughest challenges include consistent execution and predictable lead...
by David Smith | Mar 15, 2019 | Content Marketing, Customer Experience, Inbound Marketing
A remarkable experience By David Smith CXContentMarketing The customer experience, abbreviated as CX, is one of the most important characteristics of your company. In a crowded consulting market, firms can’t get away with having generic offerings or the lowest...
by David Smith | Feb 20, 2019 | Content Marketing, Customer Experience, Inbound Marketing
4 Customer Experience Focus Points By David Smith CXContentMarketing Customer Experience (CX) acts as a differentiator. It separates businesses in the same market and builds long-lasting customers. Did you know: If you don’t give prospects and customers a good...
by David Smith | Jan 28, 2019 | Branding, Content Marketing, Customer Experience, Marketing Strategy
No Marketing Regrets in 2019 By David Smith CXContentMarketing Search for quotes about regret, and you’ll find many. Millions in fact. “No Regrets” is a simple statement of positive spin on the many lessons we learn in life. It may only be my perception, but I hear...
by David Smith | Jun 28, 2018 | Customer Experience, Marketing Strategy
Should Your Tech Consulting Firm Invest in Customer Experience? By David Smith CX Content Marketing Many tech consulting firms struggle with determining their best marketing investment. Some suffer from shiny-object syndrome (jumping on a marketing bandwagon in hopes...
by David Smith | May 30, 2018 | Customer Experience, Lead Generation, Marketing Execution
Hope or Confidence: Which word best describes your referral marketing? By David Smith ContentMarketingReferrals When you think of referrals are you (a) Hoping that some will show up in the lead report this month, or (b) Confident that your business will get a...
