by David Smith | Jan 30, 2018 | Customer Experience, Marketing Execution
You may have heard that Facebook recently made another update to its newsfeed algorithm. It was announced by Mark Zuckerberg in a Facebook post that you can read here. What was said? And, importantly, why should you care? In the post, Mr. Zuckerberg makes the case...
by David Smith | Aug 24, 2017 | Content Marketing, Customer Experience
4 Key Differences Between Customer Experience and Customer Service By David Smith CX Content Marketing Information technology businesses and almost every other type of small business are now keenly focused on customer experience. The emphasis on positive customer...
by David Smith | Jul 18, 2017 | Content Marketing, Customer Experience, Marketing Strategy
Content is the fuel of your marketing fire. It’s the very essence of the every strategic element of your marketing strategy. Here’s just a short list of where content is vital to creating a successful marketing system: Ideal customer consideration. Check. Marketing...
by David Smith | Jun 27, 2017 | Customer Experience, Marketing Strategy
Customer experience is fast becoming the central element of small business marketing. In the past, it was not unusual for businesses to spend marketing dollars on brand, advertisement, and promotion. After all, many business owners believed that was all there was to...
by David Smith | May 23, 2017 | Content Marketing, Customer Experience, Marketing Execution, Marketing Strategy
Content is the fuel of all marketing. It must exist for anything else to work. A website without content is a blank page — just as a printed marketing kit without content is just a folder. Content can be viewed in many ways. Think of the types: educational,...
by David Smith | May 11, 2017 | Customer Experience, Marketing Execution, Marketing Strategy
Customer experience, not customer service, can create fantastic outcomes for your business. Experience and service may sound like the same thing. Let me assure you; they are not. In the most general terms, experience includes pre-designed touch points, and service...
