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Brand Identity In Context
Your brand identity is impacted by many factors. This infographic illustrates how those factors, along with your message, evolve into the assets people recognize as your brand identify. Download this infographic: Brand Identity In Context
3 Ways Your Consulting Business Benefits by Having a Marketing Strategy
3 Ways a Marketing Strategy Benefits Your Consulting Business By David Smith Marketing Strategy The words “marketing strategy” are sometimes thrown around rather nonchalantly. Everyone seems to embrace the idea of creating and having a marketing strategy, but most...
4 Key Differences Between Customer Experience and Customer Service
4 Key Differences Between Customer Experience and Customer Service By David Smith CX Content Marketing Information technology businesses and almost every other type of small business are now keenly focused on customer experience. The emphasis on positive customer...
Is Your Marketing Message Working?
Is Your Marketing Message Working? By Martin Steinhobel Content Branding Design Is your sales cycle getting longer? Are you seeing fewer leads in your pipeline? Is it suddenly feeling like you are rowing against the tide? It could be the changing business...
Why Results-Oriented Owners May Not Want to Hire a “Marketing Person” for their Business
Digital marketing success comes from building a fine-tuned system. Your continued hiring of inexperienced people will ultimately cost your business a lot of time and money. Do this instead.
Why Customer Experience – Not Service – Builds Your Business
What makes a happy customer? It’s pretty easy to rule out aggressive sales pitches, self-indulgent blog posts, and poor customer service. Most businesses know this, and seek to – at the very least – be responsive to the needs of their patrons through good customer...
Common questions about developing a marketing strategy
These are common questions that are asked when owners begin to consider the development of a marketing strategy. 1. Where can I find more information about marketing strategy? John Jantsch at Duct Tape Marketing is the absolute expert on small business marketing. His...
Marketing Makeover Step 3: Consistency Wins the Marketing Game
Consistency is a key component of success in just about any undertaking. When it comes to marketing, the best way to ensure consistency is to systemize it. Your system is a set of actions that deliver consistent results: When you do A and B, you consistently get C....
Marketing Makeover Step 2: Taking Your Message to the Right People
Do you know who your ideal customer is? The answer to this question isn't as obvious as it seems. For example, if you developed a new navigation device for automobiles, your ideal customer is not "everyone who owns a car," even though you likely envisioned that when...
Marketing Makeover Step 1: How to get Your Message Understood
Think of the tagline or slogans used by companies you may know and admire. “When it absolutely, positively has to be there overnight” and “"The best part of wakin' up is Folgers in your cup" and “Helping small businesses achieve consistent positive marketing results."...
About Valens Point
We help early-stage tech companies accelerate growth by building brand credibility, establishing repeatable lead generation, and supporting sales and partner teams. The result — effective marketing up and running in a fraction of the time it would take to recruit, hire, and train an internal marketing team.
