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How to Decide What Needs to Get Done
How to Decide What Needs to Get Done By Martin Steinhobel Content Branding Design Review Your Existing Brand Identity Ever record the sound of your own voice, play it back and think “do I really sound like that?” Your brand is a bit like that: not exactly what...
Developing a Clear Message
Developing aClear MessageBy Martin Steinhobel ContentBrandingDesignNow that you have a good understanding of the factors that impact your brand, and a good understanding of your target market, it is time to develop a clear and concise message.Going through this...
Understanding Your Audience
UnderstandingYour AudienceBy Martin Steinhobel ContentBrandingDesignHaving taken the time to review the factors that impact your brand, it is now important that you take the time to develop a clear picture of who exactly your would-be customers are (your target...
Factors That Impact Brand
Factors That Impact Your Brand By Martin Steinhobel Content Branding Design Your brand lives in the heads of people. So, while you have some influence over what or how people might feel about you, you do not have total control. That said, what you do have control...
What is a Brand?
What is a Brand? By Martin Steinhobel Content Branding Design Brands, like reputations, live in the heads of people, but are built and driven mostly by visual elements that are associated with the brand. These visual elements – the brand identity – are not the...
Hope or Confidence: Which Word Best Describes Your Referral Marketing?
Hope or Confidence: Which word best describes your referral marketing?By David Smith ContentMarketingReferralsWhen you think of referrals are you (a) Hoping that some will show up in the lead report this month, or (b) Confident that your business will get a...
GDPR – What should you really believe (and do)?
GDPR– What should you believe and do?By David Smith ContentMarketingTechI'm exhausted after just reading this title.Last week was a pure GDPR-fueled email delete-fest. Valens Point believes most small tech consulting firms have a minimal risk of running afoul of the...
Content Fuels the Marketing Engine of Tech Consulting Firms
Content fuels your marketing engine. By David Smith Content Marketing Tech If there were 10 Commandments for technology consulting firm marketing, “Thou shalt publish content” would probably be listed towards the top. Maybe right after “Thou marketing strategy...
Branding for Technology Consulting Firms: An Overview
Branding for Tech Consulting Firms: An Overview By Martin Steinhobel Content Branding Design Success in technology consulting depends heavily on an ability to deliver results. This requires a high degree technical ability and reliable project management...
These Two Steps Will Increase Your Referrals
There is an old saying that goes: “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” Over the years, this quote from John Wanamaker has been adjusted to “half my marketing is wasted.” and I have met technology consulting...
About Valens Point
We help early-stage tech companies accelerate growth by building brand credibility, establishing repeatable lead generation, and supporting sales and partner teams. The result — effective marketing up and running in a fraction of the time it would take to recruit, hire, and train an internal marketing team.
