Lead Conversion
The Valens Point blog serves to deliver simple, effective,
and affordable small business marketing advice.
These Two Steps Will Increase Your Referrals
There is an old saying that goes: “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” Over the years, this quote from John Wanamaker has been adjusted to “half my marketing is wasted.” and I have met technology consulting...
Brand Identity In Context
Your brand identity is impacted by many factors. This infographic illustrates how those factors, along with your message, evolve into the assets people recognize as your brand identify. Download this infographic: Brand Identity In Context
Why Results-Oriented Owners May Not Want to Hire a “Marketing Person” for their Business
Digital marketing success comes from building a fine-tuned system. Your continued hiring of inexperienced people will ultimately cost your business a lot of time and money. Do this instead.
Common questions about developing a marketing strategy
These are common questions that are asked when owners begin to consider the development of a marketing strategy. 1. Where can I find more information about marketing strategy? John Jantsch at Duct Tape Marketing is the absolute expert on small business marketing. His...
Marketing Makeover Step 3: Consistency Wins the Marketing Game
Consistency is a key component of success in just about any undertaking. When it comes to marketing, the best way to ensure consistency is to systemize it. Your system is a set of actions that deliver consistent results: When you do A and B, you consistently get C....
Marketing Makeover Step 2: Taking Your Message to the Right People
Do you know who your ideal customer is? The answer to this question isn't as obvious as it seems. For example, if you developed a new navigation device for automobiles, your ideal customer is not "everyone who owns a car," even though you likely envisioned that when...
Marketing Makeover Step 1: How to get Your Message Understood
Think of the tagline or slogans used by companies you may know and admire. “When it absolutely, positively has to be there overnight” and “"The best part of wakin' up is Folgers in your cup" and “Helping small businesses achieve consistent positive marketing results."...
Marketing Makeover Step 4: Make Measurement Matter
The last step of your marketing makeover is determining if you are actually improving your marketing results. Measuring the effectiveness of your marketing is how you ensure your efforts remain cost effective and offer the greatest ROI. As we mentioned above, a...
The First Step To Managing Risk Is To Identify Risk
A successful business is not perfect and risk free, nor is that a desirable goal. Artful management and growth, profitability, sustainability and risk are what creates a sellable business. But often its unmitigated risk that causes a good business to...
About Valens Point
We help early-stage tech companies accelerate growth by building brand credibility, establishing repeatable lead generation, and supporting sales and partner teams. The result — effective marketing up and running in a fraction of the time it would take to recruit, hire, and train an internal marketing team.