The Valens Point blog serves to deliver simple, effective,
and affordable small business marketing advice.
To win at the LinkedIn game, your firm needs to maximize awareness and engagement. Along with the consistent posting of relevant and informative content, these four features will help you elevate your LinkedIn game.
Tech consulting firms require an effective marketing system to thrive and grow. How do you know if you have the right components in your marketing system to be effective?
Tech consulting firms need marketing plans to accurately frame their marketing execution. The plan is a tangible roadmap that leads to the marketing results your firm needs to prosper. The marketing plan can also provide firm leadership with important intangibles too. These intangibles, the 3 C’s of Marketing Plans, offer context to the marketing plan and are revealed in this article.
8 Reasons Why Your Firm Needs a Virtual Marketing Department By David Smith Content Marketing Not every tech consulting firm needs a marketing department. A disclaimer: Valens Point is a consultancy that provides marketing departments to tech consulting firms,...
Hope or Confidence: Which word best describes your referral marketing?By David Smith ContentMarketingReferralsWhen you think of referrals are you (a) Hoping that some will show up in the lead report this month, or (b) Confident that your business will get a...
Content fuels your marketing engine. By David Smith Content Marketing Tech If there were 10 Commandments for technology consulting firm marketing, “Thou shalt publish content” would probably be listed towards the top. Maybe right after “Thou marketing strategy...
There is an old saying that goes: “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” Over the years, this quote from John Wanamaker has been adjusted to “half my marketing is wasted.” and I have met technology consulting...
Your brand identity is impacted by many factors. This infographic illustrates how those factors, along with your message, evolve into the assets people recognize as your brand identify. Download this infographic: Brand Identity In Context
Digital marketing success comes from building a fine-tuned system. Your continued hiring of inexperienced people will ultimately cost your business a lot of time and money. Do this instead.
About Valens Point
We help early-stage tech companies accelerate growth by building brand credibility, establishing repeatable lead generation, and supporting sales and partner teams. The result — effective marketing up and running in a fraction of the time it would take to recruit, hire, and train an internal marketing team.