Lead Conversion
The Valens Point blog serves to deliver simple, effective,
and affordable small business marketing advice.
The Fortune is in the Follow-up
A successful nurturing process is like a gentle guiding hand, aligning with the person’s current journey stage. It should allow them to demonstrate their interest and intent, guiding them toward their next stage.
Does Your Firm Need a Marketing Leader
Firms with solid marketing leadership enjoy 19% faster revenue growth and 15% higher profitability (Forrester), making a seasoned marketing leader not just an option but a necessity for growth-oriented tech consulting firms.
Reasonable Marketing Expectations
By setting reasonable marketing expectations and following these actions, tech consulting firms can concentrate on achieving growth, producing desired marketing results, and removing frustration and friction.
The Five Elements Necessary For Marketing Success
Marketing success means more leads, more opportunities, and more projects. That’s what tech consulting firm leaders want: growth. Tech consulting firms can achieve marketing success by concentrating on these 5 elements.
3 Ways to Use Content to Improve Lead Nurturing Results
Lead nurturing (follow-up) is a marketing practice that separates successful firms from firms that waste time and money on marketing. This article identifies 3 ways content can improve lead nurturing results.
Evaluating 2023 Marketing Performance to Influence Your 2024 Marketing Plan
Are you worried your 2023 marketing results evaluation will be superficial? Worried it won’t help you create the marketing plan for 2024?
Here’s how you can get over that worry: Use the 5QQ framework to organize your evaluation and ensure you identify actionable input into your 2024 plan. This post explains how.
Four New LinkedIn Features Your Tech Consulting Firm Should Explore
To win at the LinkedIn game, your firm needs to maximize awareness and engagement. Along with the consistent posting of relevant and informative content, these four features will help you elevate your LinkedIn game.
The Three Components of An Effective Tech Consulting Firm Marketing System
Tech consulting firms require an effective marketing system to thrive and grow. How do you know if you have the right components in your marketing system to be effective?
Three Essential Intangibles of Tech Consulting Marketing Plans
Tech consulting firms need marketing plans to accurately frame their marketing execution. The plan is a tangible roadmap that leads to the marketing results your firm needs to prosper. The marketing plan can also provide firm leadership with important intangibles too. These intangibles, the 3 C’s of Marketing Plans, offer context to the marketing plan and are revealed in this article.
8 Reasons Why Your Firm Needs a Virtual Marketing Department
8 Reasons Why Your Firm Needs a Virtual Marketing Department By David Smith Content Marketing Not every tech consulting firm needs a marketing department. A disclaimer: Valens Point is a consultancy that provides marketing departments to tech consulting firms,...
About Valens Point
We help early-stage tech companies accelerate growth by building brand credibility, establishing repeatable lead generation, and supporting sales and partner teams. The result — effective marketing up and running in a fraction of the time it would take to recruit, hire, and train an internal marketing team.
