The Valens Point blog serves to deliver simple, effective,
and affordable small business marketing advice.
3 Marketing Initiatives to Help Your Tech Consulting Firm Grow in 2020
Tech Consulting Firms face many challenges in 2020. Lead generation and predictable revenue are among the top challenges firm will face. To meet this challenges firms should invest in three areas: Authority, Content, and Sales Process.
Hope or Confidence: Which Word Best Describes Your Referral Marketing?
Hope or Confidence: Which word best describes your referral marketing?By David Smith ContentMarketingReferralsWhen you think of referrals are you (a) Hoping that some will show up in the lead report this month, or (b) Confident that your business will get a...
Lead Generation Tactics You Can Act on Today
Find the right channel and the right lead generation tactic for your business. The ebook contains 17 very specific tactics you can use to generate leads. Only some are going to be applicable to your business - so take the time to review all of them and don't jump at...
Why Email Marketing Is Still One of Your Best Marketing Investments
Email marketing is commonly dismissed by many digital marketers as old and outdated. What they miss is the fact that email marketing has one of the highest marketing ROI’s.
Teach for Leads Using Workshops
One of the best ways I have found to demonstrate expertise, gain a following, and generate leads is to teach. I’m not talking about eighth grade math or science class – I couldn’t hold the attention of a classroom of teenagers for 60 seconds. I’m talking about...
How to Write Emails Your Customers Can’t Wait to Read
It’s difficult for many of us to remember a time without email. If you are old enough you probably remember a certain excitement on hearing a ding and a familiar “You’ve got mail” audible. That’s when we thought email was cool. But our enthusiasm from email changed...
Software Sales Will Improve With These 5 Tips
As a software business owner, you’re in the business of satisfying customers’ needs, increasing sales, and growing your business. Although the road to increasing your software sales can be uncertain, you can send your sales soaring with a mix of a smart software...
Using Email Marketing to Improve Sales Growth
Believe it or not, email marketing can help improve sales growth for your business. No doubt as a business owner or marketing professional you have recognized the potential email has a marketing tool. While no one can argue social media came along and stole a bit of...
Steps For Achieving Sales Growth With Online Success
In the year 2015, more consumers are looking online to find businesses to meet their products and service needs. While an SEO expert may tell you that they can help you show up in local search results, this is just the first step to building your total online...
How to Use Video to Enhance Your Content Marketing Strategy
Successful small businesses know that an online marketing strategy is essential. While social media messaging and optimized web content are best practices, video marketing are fast becoming an important element to marketing success. Why Video Is Important Over 4...
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About Valens Point
We help technology services organizations grow by putting into action a marketing system containing the right balance of strategy, technology, process, and expertise that will get results.