Lead Generation
The Valens Point blog serves to deliver simple, effective,
and affordable small business marketing advice.
The Fortune is in the Follow-up
A successful nurturing process is like a gentle guiding hand, aligning with the person’s current journey stage. It should allow them to demonstrate their interest and intent, guiding them toward their next stage.
Why Tech Consultants Need to Ditch the Sales Funnel
The sales funnel’s singular focus on customer acquisition is too narrow for tech consulting firms. To unlock sustained success, ditch this limiting model and cultivate client relationships built on trust, collaboration, and shared growth.
7 Lead Generation Mistakes
Lead generation for tech consulting firms requires planning, creation, execution, and follow-up. Get these things right, and you’ll be happy with the results.
3 Ways to Use Content to Improve Lead Nurturing Results
Lead nurturing (follow-up) is a marketing practice that separates successful firms from firms that waste time and money on marketing. This article identifies 3 ways content can improve lead nurturing results.
Correct These Lead Generation Mistakes
Effective lead generation is a critical component of success for tech consulting firms. But it must be done correctly.
Setting Smarter Tech Consulting Firm Lead Generation Goals and Expectations
Setting aligned, data-driven lead generation goals is crucial, but expectations must remain realistic. With sound strategies and commitment to continual optimization, tech consulting firms can work toward consistent and predictable lead targets that support their consulting firm’s growth.
3 Marketing Initiatives to Help Your Tech Consulting Firm Grow in 2020
Tech Consulting Firms face many challenges in 2020. Lead generation and predictable revenue are among the top challenges firm will face. To meet this challenges firms should invest in three areas: Authority, Content, and Sales Process.
Hope or Confidence: Which Word Best Describes Your Referral Marketing?
Hope or Confidence: Which word best describes your referral marketing?By David Smith ContentMarketingReferralsWhen you think of referrals are you (a) Hoping that some will show up in the lead report this month, or (b) Confident that your business will get a...
About Valens Point
We help early-stage tech companies accelerate growth by building brand credibility, establishing repeatable lead generation, and supporting sales and partner teams. The result — effective marketing up and running in a fraction of the time it would take to recruit, hire, and train an internal marketing team.
