The Valens Point blog serves to deliver simple, effective,
and affordable small business marketing advice.
Lead nurturing (follow-up) is a marketing practice that separates successful firms from firms that waste time and money on marketing. This article identifies 3 ways content can improve lead nurturing results.
Setting aligned, data-driven lead generation goals is crucial, but expectations must remain realistic. With sound strategies and commitment to continual optimization, tech consulting firms can work toward consistent and predictable lead targets that support their consulting firm’s growth.
Tech Consulting Firms face many challenges in 2020. Lead generation and predictable revenue are among the top challenges firm will face. To meet this challenges firms should invest in three areas: Authority, Content, and Sales Process.
Hope or Confidence: Which word best describes your referral marketing?By David Smith ContentMarketingReferralsWhen you think of referrals are you (a) Hoping that some will show up in the lead report this month, or (b) Confident that your business will get a...
About Valens Point
We help early-stage tech companies accelerate growth by building brand credibility, establishing repeatable lead generation, and supporting sales and partner teams. The result — effective marketing up and running in a fraction of the time it would take to recruit, hire, and train an internal marketing team.