Inbound Marketing
The Valens Point blog serves to deliver simple, effective,
and affordable small business marketing advice.
December 2020 Marketing Calendar
The December edition of the Valens Point Marketing Calendar helps you focus on timely content. It includes themes for the month, significant days, suggestions for content, and social media posting ideas. Month-long themes like Repeal of Prohibition Day, Christmas Card...
November 2020 Marketing Calendar
The November edition of the Valens Point Marketing Calendar helps you focus on timely content. It includes themes for the month, significant days, suggestions for content, and social media posting ideas. Month-long themes like Caregivers Appreciation Month and...
October 2020 Marketing Calendar
The October edition of the Valens Point Marketing Calendar helps you focus on timely content. It includes themes for the month, significant days, suggestions for content, and social media posting ideas. Month-long themes like Adopt a Shelter Dog Month and Breast...
Tech Consulting Firms Should Concentrate Their 2020 Marketing Planning In These 5 Areas
Marketing planning for 2020 should begin well before the end of the year. These five topics will guide your planning efforts.
Marketing Execution Separates Tech Consulting Firms Winners from Losers
Strategy and planning are necessary, but they don’t get results. Marketing execution gets results.
Why Marketing Management Is Essential to The Success of Tech Consulting Firm Marketing
Marketing Management answers the what, when, where, who, and why to create the marketing plan, calendar, and budget.
Marketing Strategy for Tech Consulting Firms – A Mystery No More
Marketing Strategy for Tech Consulting Firms — A Mystery No MoreBy David Smith Marketing Strategy Strategy Elements MarketingA marketing strategy is necessary if you want to grow your business with predictable and repeatable marketing results. Whether you are a...
A winning combination: Content and CX
A remarkable experience By David Smith CXContentMarketing The customer experience, abbreviated as CX, is one of the most important characteristics of your company. In a crowded consulting market, firms can't get away with having generic offerings or the lowest prices...
4 CX and Content Improvements
4 Customer Experience Focus Points By David Smith CXContentMarketing Customer Experience (CX) acts as a differentiator. It separates businesses in the same market and builds long-lasting customers. Did you know: If you don't give prospects and customers a good...
November 2019 Marketing Calendar
The November edition of the Valens Point Marketing Calendar helps you focus on timely content. It includes themes for the month, significant days, suggestions for content, and social media posting ideas. Month-long themes like Diabetes Awareness Month, Caregivers...
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We help technology services organizations grow by putting into action a marketing system containing the right balance of strategy, technology, process, and expertise that will get results.
