Inbound Marketing
The Valens Point blog serves to deliver simple, effective,
and affordable small business marketing advice.
Tech Consulting Firms Should Concentrate Their 2020 Marketing Planning In These 5 Areas
Marketing planning for 2020 should begin well before the end of the year. These five topics will guide your planning efforts.
Marketing Execution Separates Tech Consulting Firms Winners from Losers
Strategy and planning are necessary, but they don’t get results. Marketing execution gets results.
Why Marketing Management Is Essential to The Success of Tech Consulting Firm Marketing
Marketing Management answers the what, when, where, who, and why to create the marketing plan, calendar, and budget.
Marketing Strategy for Tech Consulting Firms – A Mystery No More
Marketing Strategy for Tech Consulting Firms — A Mystery No MoreBy David Smith Marketing Strategy Strategy Elements MarketingA marketing strategy is necessary if you want to grow your business with predictable and repeatable marketing results. Whether you are a...
A winning combination: Content and CX
A remarkable experience By David Smith CXContentMarketing The customer experience, abbreviated as CX, is one of the most important characteristics of your company. In a crowded consulting market, firms can't get away with having generic offerings or the lowest prices...
4 CX and Content Improvements
4 Customer Experience Focus Points By David Smith CXContentMarketing Customer Experience (CX) acts as a differentiator. It separates businesses in the same market and builds long-lasting customers. Did you know: If you don't give prospects and customers a good...
8 Reasons Why Your Firm Needs a Virtual Marketing Department
8 Reasons Why Your Firm Needs a Virtual Marketing Department By David Smith Content Marketing Not every tech consulting firm needs a marketing department. A disclaimer: Valens Point is a consultancy that provides marketing departments to tech consulting firms,...
Content Fuels the Marketing Engine of Tech Consulting Firms
Content fuels your marketing engine. By David Smith Content Marketing Tech If there were 10 Commandments for technology consulting firm marketing, “Thou shalt publish content” would probably be listed towards the top. Maybe right after “Thou marketing strategy...
These Two Steps Will Increase Your Referrals
There is an old saying that goes: “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” Over the years, this quote from John Wanamaker has been adjusted to “half my marketing is wasted.” and I have met technology consulting...
About Valens Point
We help early-stage tech companies accelerate growth by building brand credibility, establishing repeatable lead generation, and supporting sales and partner teams. The result — effective marketing up and running in a fraction of the time it would take to recruit, hire, and train an internal marketing team.