The Valens Point blog serves to deliver simple, effective,
and affordable small business marketing advice.
Consistency is a key component of success in just about any undertaking. When it comes to marketing, the best way to ensure consistency is to systemize it. Your system is a set of actions that deliver consistent results: When you do A and B, you consistently get C....
Do you know who your ideal customer is? The answer to this question isn't as obvious as it seems. For example, if you developed a new navigation device for automobiles, your ideal customer is not "everyone who owns a car," even though you likely envisioned that when...
About Valens Point
We help early-stage tech companies accelerate growth by building brand credibility, establishing repeatable lead generation, and supporting sales and partner teams. The result — effective marketing up and running in a fraction of the time it would take to recruit, hire, and train an internal marketing team.