Content Marketing
The Valens Point blog serves to deliver simple, effective,
and affordable small business marketing advice.
4 CX and Content Improvements
4 Customer Experience Focus Points By David Smith CXContentMarketing Customer Experience (CX) acts as a differentiator. It separates businesses in the same market and builds long-lasting customers. Did you know: If you don't give prospects and customers a good...
How to get through 2019 with No (Marketing) Regrets
No Marketing Regrets in 2019 By David Smith CXContentMarketing Search for quotes about regret, and you’ll find many. Millions in fact. “No Regrets” is a simple statement of positive spin on the many lessons we learn in life. It may only be my perception, but I hear...
Leveraging Customer Success for Content
Customer success and customer generated content add reality and helps to build trust. These ideas will help you capture and leverage customer success in your content marketing.
Systematic Content Distribution
To get value from your content investment it needs to be consumed by your audience. Creating a system is the best way to ensuring distribution happens.
Identifying your strategic content
Content is a strategic asset. But which content is strategic? Start with these three types.
The 4 Purposes of Content
The Four Purposes of Content By David Smith CX Content Marketing Content marketing needs to be done intentionally and with purpose. That’s a concept that often gets pushed aside when the content discussion concentrates on content types, blogging, and content...
Case Study or Testimonial: Which is Better for Conversion?
Case studies are an essential conversion tool for tech consulting firms.
10 Content Types Your Service Firm Needs to Master
10 Content Types Your Service Firm Needs to MasterBy David Smith CX Content Marketing Have you ever played craps? You know, the dice game impossible to miss in most casinos. It’s exciting to watch and often attracts a crowd when someone is beating the house....
How Content Illustrates Your Firm’s Difference
The content you provide your audience can be just like everyone else, or it can help your firm differentiate itself.
How Content Helps You Educate Your Audience
Content plays an important role in the education of your audience. These three educational content categories will help you structure your content better.
About Valens Point
We help early-stage tech companies accelerate growth by building brand credibility, establishing repeatable lead generation, and supporting sales and partner teams. The result — effective marketing up and running in a fraction of the time it would take to recruit, hire, and train an internal marketing team.
