by David Smith | Apr 16, 2024 | Marketing Planning, Marketing Strategy
Marketing Planning- Stakeholder Input: Customer Success Edition By David Smith Want valuable marketing plan input from Customer Success? Ask the right questions. Here’s a list of 20 to get you started. Input from your customer success (CS) leadership will improve the...
by David Smith | Mar 27, 2024 | Marketing Planning, Marketing Strategy
The Incredible Financial Value of Ideal Customers By David Smith When you have the discipline to focus strategy, marketing, and sales on ideal customers, it will have an extraordinary impact on your business. Tech consulting firms often take deals from technology...
by David Smith | Mar 5, 2024 | Lead Generation, Marketing Planning
Seven Lead Generation Mistakes By David Smith The simplest way to improve your tech consulting firms’ lead generation is to recognize and eliminate result-killing mistakes. Concentrate on eliminating these seven mistakes and see your results soar. If you are the...
by David Smith | Feb 1, 2024 | Marketing Execution, Marketing Planning, Marketing Strategy
The Five Elements Necessary For Marketing Success By David Smith Marketing success means more leads, more opportunities, and more projects. That’s what tech consulting firm leaders want: growth. Leaders don’t want to waste time, effort, and money on marketing that...
by David Smith | Jan 23, 2024 | Lead Conversion, Lead Generation, Marketing Planning
Correct These Lead Generation Mistakes to Immediately Improve Results By David Smith A tech consulting firm’s marketing success is usually judged by one measure: lead generation. Generating a steady stream of high-quality leads is crucial for growth and success....
by David Smith | Jan 17, 2024 | Lead Generation, Marketing Planning
Setting Smarter Tech Consulting Firm Lead Generation Goals and Expectations By David Smith Marketing StrategyLead Generation Any discussion of the firm’s marketing goals should begin with this statement: The business and marketing goals should be aligned and directly...
