by David Smith | May 15, 2024 | Lead Conversion, Lead Generation, Marketing Execution
The Fortune is in the Follow-up By David Smith Tech consulting firms waste a lot of time, effort, and money on marketing, with lead generation being a prime example. How do I know? When I talk to some consulting firm leaders and ask them to describe the process that...
by David Smith | Apr 25, 2024 | Lead Generation, Marketing Strategy
Why Tech Consultants Need to Ditch the Sales Funnel By David Smith The traditional sales funnel may hold your tech consulting firm back from realizing the full potential of client relationships. You should ditch it. The linear sales funnel model depicts the customer...
by David Smith | Mar 5, 2024 | Lead Generation, Marketing Planning
Seven Lead Generation Mistakes By David Smith The simplest way to improve your tech consulting firms’ lead generation is to recognize and eliminate result-killing mistakes. Concentrate on eliminating these seven mistakes and see your results soar. If you are the...
by David Smith | Jan 24, 2024 | Content Marketing, Lead Conversion, Lead Generation, Marketing Execution
3 Ways to Use Content to Improve Lead Nurturing Results By David Smith Lead Generation Lead Nurturing Follow-up is critical after attracting potential customers. If you don’t keep in touch and build a relationship, the time, money, and effort you spent finding...
by David Smith | Jan 23, 2024 | Lead Conversion, Lead Generation, Marketing Planning
Correct These Lead Generation Mistakes to Immediately Improve Results By David Smith A tech consulting firm’s marketing success is usually judged by one measure: lead generation. Generating a steady stream of high-quality leads is crucial for growth and success....
by David Smith | Jan 17, 2024 | Lead Generation, Marketing Planning
Setting Smarter Tech Consulting Firm Lead Generation Goals and Expectations By David Smith Marketing StrategyLead Generation Any discussion of the firm’s marketing goals should begin with this statement: The business and marketing goals should be aligned and directly...
