by David Smith | Jul 27, 2018 | Content Marketing
How Content Illustrates Your Firm’s Difference By David Smith CX Content Marketing Most tech consulting firms don’t understand what their customers are buying. Ask some firms what they believe the customer is buying and they’ll say the usual things; implementation,...
by David Smith | Jul 27, 2018 | Content Marketing
How Content Helps You Educate Your Audience By David Smith CX Content Marketing According to a Gartner study, by 2020 (that’s only two years away) customers will manage 85% of their relationship with a company without talking to a human. That’s a whole lot of...
by David Smith | May 25, 2018 | Content Marketing, Marketing Strategy
GDPR– What should you believe and do? By David Smith ContentMarketingTech I’m exhausted after just reading this title.Last week was a pure GDPR-fueled email delete-fest. Valens Point believes most small tech consulting firms have a minimal risk of running afoul...
by David Smith | Apr 18, 2018 | Content Marketing, Inbound Marketing, Marketing Execution
Content fuels your marketing engine. By David Smith Content Marketing Tech If there were 10 Commandments for technology consulting firm marketing, “Thou shalt publish content” would probably be listed towards the top. Maybe right after “Thou marketing strategy shalt...
by David Smith | Feb 27, 2018 | Content Marketing, Inbound Marketing, Marketing Execution
There is an old saying that goes: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Over the years, this quote from John Wanamaker has been adjusted to “half my marketing is wasted.” and I have met technology consulting...
by David Smith | Nov 28, 2017 | Content Marketing, Inbound Marketing, Marketing Execution, Marketing Strategy
3 Ways a Marketing Strategy Benefits Your Consulting Business By David Smith Marketing Strategy The words “marketing strategy” are sometimes thrown around rather nonchalantly. Everyone seems to embrace the idea of creating and having a marketing strategy, but most...
