by David Smith | Jan 28, 2019 | Branding, Content Marketing, Customer Experience, Marketing Strategy
No Marketing Regrets in 2019 By David Smith CXContentMarketing Search for quotes about regret, and you’ll find many. Millions in fact. “No Regrets” is a simple statement of positive spin on the many lessons we learn in life. It may only be my perception, but I hear...
by Martin Steinhobel | Jun 27, 2018 | Branding, Design
Rolling Out Your New Brand Identity By Martin Steinhobel Content Branding Design The rollout of a new brand identity is an important milestone in any company’s history. A lot can go wrong, so some planning is a must. At a high level there are three stages:...
by Martin Steinhobel | Jun 27, 2018 | Branding, Design
All AboutBrand Identity Deliverables By Martin Steinhobel ContentBrandingDesign While your brand identity will ultimately become more than a collection of brand elements (logos, business cards, collateral, etc.), this is how it starts out. And while you certainly...
by Martin Steinhobel | Jun 27, 2018 | Branding, Design
Understanding Design Projects By Martin Steinhobel Content Branding Design Developing a brand identity requires creativity. This can seem a bit mystifying, especially if you don’t consider yourself a creative type. How is the sausage made? What is involved? Creativity...
by Martin Steinhobel | Jun 27, 2018 | Branding, Design
Developing a Design Brief By Martin Steinhobel Content Branding Design What are your options? Whether you decide to do all your re-branding work yourself or decide to engage a large design firm to do it for you, you should develop a Design Brief to guide the way. In...
by Martin Steinhobel | Jun 27, 2018 | Branding, Design
Choosing Who Does Your Branding By Martin Steinhobel Content Branding Design What are your options? When it comes to doing the work, you have a number of options, each with pros and cons. You might be tempted to have a student do the design work, or you might decide...
