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Case Study or Testimonial: Which is Better for Conversion?
Case studies are an essential conversion tool for tech consulting firms.
10 Content Types Your Service Firm Needs to Master
10 Content Types Your Service Firm Needs to MasterBy David Smith CX Content Marketing Have you ever played craps? You know, the dice game impossible to miss in most casinos. It’s exciting to watch and often attracts a crowd when someone is beating the house....
How Content Illustrates Your Firm’s Difference
The content you provide your audience can be just like everyone else, or it can help your firm differentiate itself.
How Content Helps You Educate Your Audience
Content plays an important role in the education of your audience. These three educational content categories will help you structure your content better.
Should Your Tech Consulting Firm Invest in Customer Experience?
Should Your Tech Consulting Firm Invest in Customer Experience? By David Smith CX Content Marketing Many tech consulting firms struggle with determining their best marketing investment. Some suffer from shiny-object syndrome (jumping on a marketing bandwagon in...
Rolling Out Your New Brand Identity
Rolling Out Your New Brand Identity By Martin Steinhobel Content Branding Design The rollout of a new brand identity is an important milestone in any company’s history. A lot can go wrong, so some planning is a must. At a high level there are three stages:...
All About Brand Identity Deliverables
All AboutBrand Identity DeliverablesBy Martin Steinhobel ContentBrandingDesignWhile your brand identity will ultimately become more than a collection of brand elements (logos, business cards, collateral, etc.), this is how it starts out. And while you certainly don’t...
Understanding Design Projects
Understanding Design Projects By Martin Steinhobel Content Branding Design Developing a brand identity requires creativity. This can seem a bit mystifying, especially if you don’t consider yourself a creative type. How is the sausage made? What is involved?...
Developing a Design Brief
Developing a Design Brief By Martin Steinhobel Content Branding Design What are your options? Whether you decide to do all your re-branding work yourself or decide to engage a large design firm to do it for you, you should develop a Design Brief to guide the...
Choosing Who Does Your Branding
Choosing Who Does Your Branding By Martin Steinhobel Content Branding Design What are your options? When it comes to doing the work, you have a number of options, each with pros and cons. You might be tempted to have a student do the design work, or you might...
About Valens Point
We help early-stage tech companies accelerate growth by building brand credibility, establishing repeatable lead generation, and supporting sales and partner teams. The result — effective marketing up and running in a fraction of the time it would take to recruit, hire, and train an internal marketing team.
