The Valens Point blog serves to deliver simple, effective,
and affordable small business marketing advice.
3 Marketing Initiatives to Help Your Tech Consulting Firm Grow in 2020
Tech Consulting Firms face many challenges in 2020. Lead generation and predictable revenue are among the top challenges firm will face. To meet this challenges firms should invest in three areas: Authority, Content, and Sales Process.
A winning combination: Content and CX
A remarkable experience By David Smith CXContentMarketing The customer experience, abbreviated as CX, is one of the most important characteristics of your company. In a crowded consulting market, firms can't get away with having generic offerings or the lowest prices...
4 CX and Content Improvements
4 Customer Experience Focus Points By David Smith CXContentMarketing Customer Experience (CX) acts as a differentiator. It separates businesses in the same market and builds long-lasting customers. Did you know: If you don't give prospects and customers a good...
How to get through 2019 with No (Marketing) Regrets
No Marketing Regrets in 2019 By David Smith CXContentMarketing Search for quotes about regret, and you’ll find many. Millions in fact. “No Regrets” is a simple statement of positive spin on the many lessons we learn in life. It may only be my perception, but I hear...
Should Your Tech Consulting Firm Invest in Customer Experience?
Should Your Tech Consulting Firm Invest in Customer Experience? By David Smith CX Content Marketing Many tech consulting firms struggle with determining their best marketing investment. Some suffer from shiny-object syndrome (jumping on a marketing bandwagon in...
Hope or Confidence: Which Word Best Describes Your Referral Marketing?
Hope or Confidence: Which word best describes your referral marketing?By David Smith ContentMarketingReferralsWhen you think of referrals are you (a) Hoping that some will show up in the lead report this month, or (b) Confident that your business will get a...
Three steps your tech consulting company can use to ignore the Facebook algorithm panic
You may have heard that Facebook recently made another update to its newsfeed algorithm. It was announced by Mark Zuckerberg in a Facebook post that you can read here. What was said? And, importantly, why should you care? In the post, Mr. Zuckerberg makes the case...
4 Key Differences Between Customer Experience and Customer Service
4 Key Differences Between Customer Experience and Customer Service By David Smith CX Content Marketing Information technology businesses and almost every other type of small business are now keenly focused on customer experience. The emphasis on positive customer...
Is Syndicated Content Helping or Hurting Your IT Services Business?
Syndicated content is duplicated across many websites. Then content on your website might even be on a competitors. Here are 5 ideas to create your own.
Why Customer Experience Is Not The Same As Customer Service
Customer experience planning can yield very positive results: differentiation, customer retention, easier prospect conversion, and higher margins. Read this to learn more.
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About Valens Point
We help technology services organizations grow by putting into action a marketing system containing the right balance of strategy, technology, process, and expertise that will get results.