Content Marketing
The Valens Point blog serves to deliver simple, effective,
and affordable small business marketing advice.
GDPR – What should you really believe (and do)?
GDPR– What should you believe and do?By David Smith ContentMarketingTechI'm exhausted after just reading this title.Last week was a pure GDPR-fueled email delete-fest. Valens Point believes most small tech consulting firms have a minimal risk of running afoul of the...
Content Fuels the Marketing Engine of Tech Consulting Firms
Content fuels your marketing engine. By David Smith Content Marketing Tech If there were 10 Commandments for technology consulting firm marketing, “Thou shalt publish content” would probably be listed towards the top. Maybe right after “Thou marketing strategy...
These Two Steps Will Increase Your Referrals
There is an old saying that goes: “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” Over the years, this quote from John Wanamaker has been adjusted to “half my marketing is wasted.” and I have met technology consulting...
3 Ways Your Consulting Business Benefits by Having a Marketing Strategy
3 Ways a Marketing Strategy Benefits Your Consulting Business By David Smith Marketing Strategy The words “marketing strategy” are sometimes thrown around rather nonchalantly. Everyone seems to embrace the idea of creating and having a marketing strategy, but most...
4 Key Differences Between Customer Experience and Customer Service
4 Key Differences Between Customer Experience and Customer Service By David Smith CX Content Marketing Information technology businesses and almost every other type of small business are now keenly focused on customer experience. The emphasis on positive customer...
Marketing Makeover Step 1: How to get Your Message Understood
Think of the tagline or slogans used by companies you may know and admire. “When it absolutely, positively has to be there overnight” and “"The best part of wakin' up is Folgers in your cup" and “Helping small businesses achieve consistent positive marketing results."...
About Valens Point
We help early-stage tech companies accelerate growth by building brand credibility, establishing repeatable lead generation, and supporting sales and partner teams. The result — effective marketing up and running in a fraction of the time it would take to recruit, hire, and train an internal marketing team.
