Factors That Impact Brand

Factors That Impact Your Brand By Martin Steinhobel Content Branding Design Your brand lives in the heads of people. So, while you have some influence over what or how people might feel about you, you do not have total control. That said, what you do have control...

What is a Brand?

What is a Brand? By Martin Steinhobel Content Branding Design Brands, like reputations, live in the heads of people, but are built and driven mostly by visual elements that are associated with the brand. These visual elements – the brand identity – are not the brand...