Developing a Design Brief

Developing a Design Brief By Martin Steinhobel Content Branding Design What are your options? Whether you decide to do all your re-branding work yourself or decide to engage a large design firm to do it for you, you should develop a Design Brief to guide the way. In...

Choosing Who Does Your Branding

Choosing Who Does Your Branding By Martin Steinhobel Content Branding Design What are your options? When it comes to doing the work, you have a number of options, each with pros and cons. You might be tempted to have a student do the design work, or you might decide...

How to Decide What Needs to Get Done

How to Decide What Needs to Get Done By Martin Steinhobel Content Branding Design Review Your Existing Brand Identity Ever record the sound of your own voice, play it back and think “do I really sound like that?” Your brand is a bit like that: not exactly what you...

Developing a Clear Message

Developing aClear Message By Martin Steinhobel ContentBrandingDesign Now that you have a good understanding of the factors that impact your brand, and a good understanding of your target market, it is time to develop a clear and concise message.Going through this...

Understanding Your Audience

UnderstandingYour Audience By Martin Steinhobel ContentBrandingDesign Having taken the time to review the factors that impact your brand, it is now important that you take the time to develop a clear picture of who exactly your would-be customers are (your target...

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