by David Smith | Oct 23, 2018 | Resources
A winning combo: CX and Content d Content By David Smith CX Content Marketing The customer experience, abbreviated as CX, is one of the most important characteristics of your company. In a global business market, businesses can’t get away with having the best...
by David Smith | Sep 26, 2018 | Inbound Marketing, Marketing Execution, Marketing Strategy
8 Reasons Why Your Firm Needs a Virtual Marketing Department By David Smith Content Marketing Not every tech consulting firm needs a marketing department. A disclaimer: Valens Point is a consultancy that provides marketing departments to tech consulting firms, so you...
by David Smith | Aug 9, 2018 | Resources
Five Ways Video Helps Create Content Marketing Success By David Smith CX Content Marketing Some tech consulting firms look at their content marketing strategies and think that blog posts alone are going to bring them credibility and reach the audience that they’re...
by David Smith | Aug 5, 2018 | Content Marketing
Leveraging Customer Success for Content By David Smith CXContentMarketing Social proof is a powerful way to show potential customers what you have to offer. Your customer success stories offer a valuable asset for your content marketing efforts. You can use these...
by David Smith | Jul 27, 2018 | Content Marketing
Systematic Content Distribution By David Smith CX Content Marketing Content marketing is more than developing quality content. It’s also about distributing the content to the audience. Allowing them to consume it during the customer journey and provide feedback...
