by David Smith | May 21, 2024 | Marketing Strategy
Chasing Short-Term Tactics Delays Growth By David Smith Are your marketing efforts not delivering growth? Maybe you are too focused on short-term tactics (gains) when you should be building long-term marketing success. Tech consulting firms looking to post big numbers...
by David Smith | May 15, 2024 | Lead Conversion, Lead Generation, Marketing Execution
The Fortune is in the Follow-up By David Smith Tech consulting firms waste a lot of time, effort, and money on marketing, with lead generation being a prime example. How do I know? When I talk to some consulting firm leaders and ask them to describe the process that...
by David Smith | May 8, 2024 | Resources
Does Marketing Success Extend Beyond Leads? By David Smith Relying solely on leads as the metric for success can lead to missed opportunities and an incomplete marketing strategy. Tech consulting firm leaders must expand their thinking and integrate more comprehensive...
by David Smith | Mar 27, 2024 | Marketing Planning, Marketing Strategy
The Incredible Financial Value of Ideal Customers By David Smith When you have the discipline to focus strategy, marketing, and sales on ideal customers, it will have an extraordinary impact on your business. Tech consulting firms often take deals from technology...
by David Smith | Feb 1, 2024 | Marketing Execution, Marketing Planning, Marketing Strategy
The Five Elements Necessary For Marketing Success By David Smith Marketing success means more leads, more opportunities, and more projects. That’s what tech consulting firm leaders want: growth. Leaders don’t want to waste time, effort, and money on marketing that...